Blogs
Reconnecting at JCK Las Vegas 2021
It’s hard to believe that it has been over two years since the jewelry industry has come together in Las Vegas for the JCK Show. While our emergence from the pandemic that kept us apart delayed the event from early June to late August this year, the opportunity provides a chance to reconnect and recalibrate, […]
The Plumb Club’s Study Identifies
Primary Factors in Jewelry Purchases
Groundbreaking Research Reveals Retailer Websites as Biggest Consumer Influencers New York – The Plumb Club has just released the findings of a new research project. The multi-focused study, titled The Plumb Club Industry & Market Insights 2021, pulls together information and statistics on the state of the global jewelry market and then focuses on the […]
Lean Into Challenges
Unlike other recessions, this one, which officially started in February, is unpredictable with more variables at play than just financial concerns. It’s going to be harder and take longer for the U.S. economy to recover from the coronavirus pandemic than it did from the 2008-2009 Great Recession, most analysts agree. Unlike other recessions, this one, […]
Lean Into Your Digital Content
As you think about your own content strategy, consider these things to think about to maximize resources and impact. If content is the foundation of your brand, having a plan for developing, executing maintaining, and monitoring that content is essential to its success. It’s an ongoing, evolving approach that much be nimble and omni-channel, and it […]
Building a Content Plan is a Team Effort
If content is the foundation of your brand, having a plan for developing, executing, and maintaining it is essential. Worth the time and contemplation, the endeavor should be a team effort. And, jewelers who lean into their vendors and staff, are positioned to create a compelling content plan that incorporates and maximizes strong, marketing assets, […]
Virtual Experiences Keep Customers Engaged
Great customer service results in brand loyalty. Customer service is at the core of a jeweler’s brand integrity, particularly for independent jewelers, from hosting exclusive events to engaging with customers on a deeply personal level. While the pandemic made it difficult to have face-to-face personal relationships with customers, it did accelerate the jewelry industry’s embrace […]
5 Key Learnings to Consider
When Speaking to Gifters & Self-Purchasers
Platinum Guild International USA developed an easy-to-navigate infographic that will enable retailers and brands to understand better the mindset of ‘gifters’ versus that of self-purchasers. Based on a research study conducted by 360 Market Research on behalf of PGI USA in late 2020, the infographic delves into several key differences that the industry should be […]
Tend to Your Digital Footprint
Today, digital is a must for business. The pandemic shook many out of the lull they were in that digital marketing was just another tool in the toolbox to realize that it is absolutely essential to business resilience. In the past year, as many companies have been ramping up their digital investment during COVID, brands […]
TPC’s June Podcasts Provide
Retailers Deeper Product Knowledge
Product Pricing and Security Discussed by Industry Experts New York –The Plumb Club’s June podcasts from jewelry industry experts focus on giving retailers a better understanding of how their products are priced by their vendors and how products can be secured either via construction and attachments, or insurance. Do You Know What Goes […]
Pearls for Everyone
The chatter over pearls has been growing to new heights, as it seems they are everywhere and adorning everyone these days. New York Fashion Week for Spring 2021 boldly delivered the message that pearls would be the biggest jewelry trend of the year, with dozens of fashion houses accessorizing in pearls. Just about every popular […]