Blogs
TPC’s October Podcasts Provide Valuable Information for Selling Season
Podcasts Provide Strategies, Knowledge, and Immediately Actionable Steps from Industry Leaders New York – The Plumb Club’s October podcasts have been posted, giving retailers valuable information to help them during fourth-quarter selling. This month’s podcasts feature two distinct topics. The first podcast provides expert information on a hot and trending product category – pearls. The […]
Courting Jewelry Self Purchasers
According to The Plumb Club’s 2021 Industry & Market Insights, consumers feel traditional/classic style of jewelry best expresses them. Self-purchase is the top motivator for consumers to buy fine jewelry, reports The Plumb Club Industry & Market Insights 2021. Forty percent of the 1,000 U.S. jewelry consumers surveyed for the report rate self-purchase most […]
Motivating the Purchase
To connect effectively with consumers, you must know what motivates them. Attract more self-purchasers–the new buyer for the jewelry industry–by focusing on the reasons people purchase jewelry in the first place. The Plumb Club Industry & Market Insights 2021 finds, in a survey of 1,000 U.S. jewelry consumers, that when buying jewelry occasion-specific jewelry and […]
How Jewelers Can Maximize Federal Resources
To Thrive Post-Pandemic
On Thursday, September 23rd, The Plumb Club hosted a live webinar featured the following expert panelists: Howard Hoff, Partner-in-Charge, Commercial Business Group, and Jay Brower, Partner, State and Local Tax Leader from the top 50 accounting, tax and advisory firm, Marks Paneth LLP. The program was moderated by The Plumb Club’s Executive Director, Lawrence Hess. […]
The Plumb Club/FIT Program
Celebrates First-Year Success
NEW YORK – The premier year of The Plumb Club/Fashion Institute Technology (FIT) program has come to fruition with three top graduating jewelry-program students being awarded an expense-paid opportunity to attend and network with industry leaders at their very first major jewelry show – JCK Las Vegas. Graduates Ashika Venkatesha, Kevin Jiao, and Pavithra Prakash […]
New from Gemological Institute of America, Inc.
Established in 1931, GIA is the world’s foremost authority on diamonds, colored stones, and pearls. A public benefit, nonprofit institute, GIA is the leading source of knowledge, standards, and education in gems and jewelry. In the 1940’s, GIA established the “4C’s” and the International Diamond Grading System – to this day, the worldwide standard for […]
The New Buyer: The Self-Purchaser
Currently, women drive 80%-85% of consumer purchasing through a combination of buying power and influence Recent jewelry market research by several industry organizations underscores the importance of the self-purchaser for jewelry sales moving forward. The JCK 2021 State of the Jewelry Industry Report, released this summer, hails the self-purchaser to be the “new buyer” the […]
How to Increase Your Bridal Revenue by 4-6% in 33 Minutes
Many retailers are sitting on an incremental revenue channel that they do not know exists. No matter how many customers they serve, this opportunity is rarely taken advantage of, allowing at least $37,000 of profit to walk out the door. What is this secret only a few people know? It’s the power of the 5th […]
Self-Purchase, No. 1 Motivation to Buy Jewelry
Self-purchase is the top motivator for consumers to buy fine jewelry, per TPC Industry & Market Insights 2021. Forty percent of the 1,000 U.S. jewelry consumers surveyed for the report rate self-purchase most important, followed by 31% citing special occasions, and 21% gifting as key influencers. TPC’s consumer survey — conducted earlier this year, sampling […]
Profiling Gen Z Jewelry Consumers
Gen Z uses ecommerce, personalized online shopping, and on-demand services. The U.S. jewelry market is expected to increase from about $42 billion in 2020 to over $60 billion by 2025, according to Statista. Online U.S. jewelry and watch sales are expected to reach $7.6 billion in 2021, cites IBISWorld. After an unexpected 2020, a wind […]