Blogs
VIVA LAS VEGAS
Plumb Club Members had more than luck on their side at this year’s JCK Las Vegas. Booths were stocked with newness, retailers brought glass-half-full thinking (and strong buying plans), and both members and merchants left Sin City with optimism and maybe even a little extra oomph thanks to the oxygen bar and massage chairs. Read […]
Producer Price Index by Industry: Jewelry Retailers
Producer Price Index by Industry: Jewelry Retailers Keywords: Market Research
Understanding What Your Customer Really Wants: Platinum Answers Needs They Don’t Ask About!
The Plumb Club, in connection with Platinum Guild International USA, offered an essential learning opportunity for retailers. This webinar took place virtually in the Jewelers Resource Center on Tuesday, July 25th at 1pm Eastern.
Understanding What Your Customer Really Wants: Platinum Answers Needs They Don’t Ask About!
The Plumb Club and Platinum Guild International USA Presented an Essential Retail Learning Webinar The Plumb Club, in connection with Platinum Guild International USA, offered an essential learning opportunity for retailers. This webinar took place virtually in the Jewelers Resource Center on Tuesday, July 25th at 1pm Eastern, and provided retailers with knowledge and tools they need to […]
Melting Points and Weights of Metals and Alloys
Melting Points and Weights of Metals and Alloys Keywords: Metals, aluminum, antimony, beryllium, bistmuth, cadmium, carbon, chromium, cobalt, copper, gold, 24k, iridium, iron, lead, magnesium, manganese, molybdenum, nickel, osmium, palladium, phosphorus, platinum, irid plat, rhodium ruthenium, silicon, silver, sterling, coin, tin, zinc
How to Improve Your YouTube Ad Targeting
Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? In this article, you’ll discover a YouTube ad targeting strategy. Why Are YouTube Ads So Effective? Google’s ad services dominate the internet. If you’re online, you’ve seen an ad that […]
Email Opens and Clicks by Hour After Sending
Email Opens and Clicks by Hour After Sending Keywords: Marketing
How to Safely Clean Pearl Jewelry
Pearls are an organic gem. They require special care to protect them for years to come. Pearls can be harmed by contact with many chemicals found in household cleaners, perfumes, cosmetics and hair care products. THE DOS Always remember that your pearls should be the last thing you put on when dressing and the first […]
New Looks, Line Debuts
JCK Las Vegas may be Ground Zero for jewelry product debuts, and The Plumb Club Members rose to the challenge. New collections and jewels celebrated trends of the moment and ones on the horizon. For starters, retailers’ cautious optimism and spending inspired brands to develop price-point-sensitive jewels, including in sterling silver. Ostbye is developing such […]
How to Build a Merchandise Plan
We were speaking with a new client, demonstrating how to build a merchandise plan by vendor, category and price-point, something this jeweler had never done before. After just a few minutes into this exercise, the inventory manager said, “I love this! The plan is my jam!” Very few people plan inventory in layers. We suggest planning […]