Blogs
Magical Product Campaigns
Those returning from North America’s biggest trade jewelry buying experience will have more than suitcases in hand; they’ll also have orders for what merchants’ hope will be hot sellers for the holidays. But inventory is just one part of the 4th quarter equation—another is marketing and how to get clients into stores. To make that […]
A Guide to the Different Types of Garnets
Within the garnet group of minerals there are six species that can produce gem-quality stones. Here, Gem-A Gemmology Tutor Pat Daly FGA, explores the essential types of garnet and shares some important information to help your gemstone and/or jewellery buying decisions… The garnets are a group of minerals, some of which are so beautiful that […]
Natural and Lab Grown Diamond Crystal Growth
Natural and Lab Grown Diamond Crystal Growth Keywords: natural diamonds, lab grown diamonds, high pressure high temperature, HPHT, chemical vapor deposition, CVD, synthesis
Mastering the Customer Review Process
Mastering the Customer Review Process: How to Ask for Reviews One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, collecting reviews and using them to one’s advantage can be tricky, […]
Interior Design: Jewelry Store Functional Interior Design
Jewelry exists in people’s lives as luxury goods. Jewelry stores with beautiful interior design and decoration style are more popular amongst most luxury goods consumers. Everyone has different ideas on how to create their store. The jewelry store can be made into many styles but, no matter what kind of style you choose, it must be […]
JVC Guide to Irradiated Gemstones
JVC Guide to Irradiated Gemstones Keywords: gemstones, treatment, radiation, regulations, compliance, regulatory, manufacturing, licenses
Retail Sales Tips
What are retail selling techniques? They are the orderly process of developing a connection between a shopper and a product through a human relationship on your sales floor. Everyone sells – whether they call it that or not. There’s no thread of clothing you are wearing, a drop of coffee you are drinking, or […]
Hot Sellers for 4th Quarter
By this point in the year, many holiday inventories have already been ordered, with merchants hoping their selections will sell well across the product categories. While some jewelry choices never surprise, many more are often educated gambles by makers and merchants. “We look at everything in the jewelry market, magazines, trade shows, runway shows, retail […]
Environmental Social and Economic Impact of Pearls
Environmental Social and Economic Impact of Pearls Keywords: pearls
A Guide to Antique Diamond Cuts
Some of the first diamonds discovered in jewelry date all the way back to the Roman era. These diamonds were used in their natural rough state, uncut and unpolished. Through hundreds of years, diamond cutting has evolved and changed as hand tools gave way to new technological innovations. Table Cut Diamonds The first […]