New York – The Plumb Club is pleased to announce that industry veteran Michael O’Connor has been appointed as marketing director, to handle the organization’s strategic marketing plan and initiatives. O’Connor will be responsible to work with the executive team on the creation and development of the plan and its end-to-end implementation, including communication and public relations strategies. In the role, O’Connor will help create and develop new visionary tactics and support the roster of programs, projects and events that are currently in place.

O’Connor’s experience of over 35 years in the industry spans across all areas from retail, to manufacturing, to design, with a focus for the past 3 decades on strategic marketing. He has held positions as director of corporate marketing for Frederick Goldman, Inc., as well as senior vice-president for Platinum Guild International – USA and Chief Marketing Officer of Christopher Designs. He has also been president of his own firm, Style & Substance, Inc. working with clients such as The Couture Show, Rio Tinto, Platinum Guild International, Benchmark, Leo Schachter, HSN and JTV. He is also known in the television media as an industry expert appearing on numerous TV shows, such as The Today Show, ET, Extra, Access Hollywood, QVC and news programs across the country.

“We were thrilled to be able to bring on someone of Michael’s caliber and experience to head up our marketing”, said Michael Lerche, The Plumb Club President. “We believe that his knowledge of the industry and understanding of our vision and objectives, combined with his proven track record will help us achieve our goals.”

O’Connor added, “I’ve already had the great opportunity to work with The Plumb Club and many of it’s prestigious members. I’m excited to help the organization with their vision of shaping the future of the jewelry industry.”

O’Connor’s appointment as The Plumb Club marketing director is effective immediately and he can be reached at Michael@stagingplumb.wpengine.com.