Increasing Sales in the Colored Gemstone & Pearl Categories
The Plumb Club Podcasts for August
New York – The Plumb Club’s August podcasts provide retailers with expert thinking and insight on how to leverage the growing popularity of trending and profitable categories, such as colored gemstones and pearls. These trending categories help a retailer to fulfill increasing consumer desire, augment sales and differentiate from other retailers in this market.
The Disruption in the Diamond Market and Effect on the Colored Gemstone Space: The disruption in the diamond market is creating a growing space for the colored gemstone category. The team at Sandeep Diamonds talks about how the category is booming and a retailer’s advantages of being in the colored gemstone market. They take the listener through the positive changes in the mining of colored gemstones with more operations valuing transparency, responsible mining practices and corporate responsibility. They highlight the new opportunities the boom has provided for the more exotic varieties in the category, identifying it as one of the biggest opportunities that has happened in years. However, they also outline the potential challenges that a retailer needs to consider when entering this market. Founded in 1986, Sandeep Diamond Corporation caters to major retailers in the US and Latin America.
10 Pearl Myths Busted: Pearls are enjoying a renaissance of popularity, but there are still some preconceptions that need to be clarified to help a retailer take advantage of the increased awareness and boost their pearl sales. In this podcast, on behalf of Mastoloni, Cheryl Kremkow breaks down the top 10 pearl myths that many customers believe and demonstrates how, in fact, many of these beliefs are outdated and no longer true. She also provides great information on the numerous varieties of pearls that exist, as well as their origin and growth as well as the factors that go into the grading of pearls – “The 6 S’s”! Once a retailer understands the true pearl facts, they can dispel the myths and preconceptions and guide their customers to the perfect pearl strand or style that will suit them best. Mastoloni is one of the most trusted and respected pearl industry veterans known worldwide for their ability to supply virtually any cultured pearl desired.
