Focus on Buying Smarter and Selling More Often
The Plumb Club November Podcasts Give Retailers Insights Into Both
New York – November continues The Plumb Club’s educational podcasts geared at helping retailers with education, ideas and tips on business. Two new podcasts have been added to the learning library. The new podcasts focus on two sectors that have profound impact on a retailer’s business – how to deal with the changing gold market by understanding customer perception and trends, as well as leveraging the many gifting opportunities for jewelry beyond the bridal customer. These podcasts are delivered by experts in the industry. Here are this month’s additions:
Navigating Today’s Gold Market: Gold!! One of the industry’s core products, the object of legend and myth has been rising in price for some time. How can a retailer successfully navigate this essential product during changing times? Phillip Maroof, vice president of Royal Chain discusses the gold market, gold’s incredible history, as well as the gold situation today. He speaks about consumer perception and trends in gold product and provides retailers with ideas on “buying smarter”. Royal Chain is a third-generation, family-owned company located in the heart of NYC. The company is committed to the success of the jewelry industry and its family of retailers.
Gifting Opportunities Beyond Bridal: Although many retailers focus on the bridal category, the year holds a variety of opportunities for jewelry gifting that can be taken advantage of grow profits and long-term clients. Amish Shah of ALTR takes the listener through the many gifting opportunities and how these interactions can improve the lifetime of a customer. He demonstrates how to create value and how to express it. Additionally, he provides insights into the importance of personalization and consumer experiences, both online and in store. ALTR is a vertically aligned company with a global presence spanning across 35 countries.
Podcasts are added monthly. For access to the newest Plumb Club podcasts, as well as previous ones, please click here.
