New Diamond Designs

Because diamond jewelry continues to be the most popular category of jewelry sold in the U.S.—Grandview Research maintains that it had a revenue share of 62.86% in 2023—manufacturers routinely have a wide array of new designs featuring them.

SHEFI Diamonds

Current jewelry trends are often accented by diamonds, letting the gems do what they do best: sparkle and shine. Trends include geometric silhouettes like hexagons and two-stone rings, both available from Asian Star. Clusters and stacking styles can be found at Shah Luxury, while wide fashion bands, sculpted drop earrings, and invisible settings of small diamonds in right-hand rings allow Aneri Jewels to create sizable looks with high perceived value. Line bracelets—particularly with bolo ties—and tennis necklaces remain hits as well, with options available from EMA Jewelry and Diamour, respectively. Stacking pendants—including disc styles—are another category of significance for both the Royal Chain Group and Ostbye.

And though the price of gold is at an all-time high, yellow gold designs have never been hotter. Ostbye is stocking bold gold and diamond designs, and SHEFI Diamonds’ clients can’t get enough yellow gold, so the new designs keep coming. SHEFI has also added enamel to its inventory mix for 2025, a move that adds a “unique twist to traditional mined diamond jewelry, reflecting the vibrant and evolving tastes of consumers,” says Surbhi Jain, marketing director.

Royal Chain introduced fashion numbers in 14k gold accented with natural diamonds—the company doesn’t sell lab-growns—starting at $600 retail and up.

           Royal Chain

“Our diamond pieces are meant to enhance the beauty of the metal and add contrast to make them stand out even more,” explains Phillip Gabriel Maroof, vice president of marketing and design. “The diamonds act as an accent rather than the main focal point and are meant to be focused on the artistry of the piece as a whole. The goal is to offer a look that’s tasteful and elegant, while adding an additional perceived value within a retailer-friendly price point.”

Increased demand for color (and colored stones) is driving new collections accented with diamonds. These, maintains Jain, “offer visually striking pieces that provide a larger look for the carat weight, making them a standout choice for retailers.”

Two-tone designs are also having a moment. Royal Chain is making sterling silver and 18k gold pieces accented with diamonds, while Ostbye is turning out silver and 14k gold designs.

“The mixed metal trend is very popular,” observes Theresa Namie, merchandise manager.

Ostbye is also offering elevated bezel-set designs, new stackable rings, natural diamond engagement rings that accommodate larger centers, and a new diamond hoop collection.

“We are inspired by fashion trends, social media, TV, magazines, and our retailers across the country,” adds Namie. “One small idea can create a whole collection. We offer a wide range of pricing so retailers can choose what works best for them.”

Ostbye

Finally, baguette-cut diamonds have been wildly popular for years in jewelry design, and that’s a trend that jewelry maker Heavy Stone Rings wants to see continue. To that end, the brand has unveiled new offerings with mined baguette-cut diamonds in precious metal.

More freshness lies in the maker’s Hers Gold & Diamond styles featuring rings with natural diamonds that “can be worn every day or as a statement piece,” says Shawn Clark, co-owner and business development manager.