Meta Recommends AI-Powered Ads and Partner Reels for the Holidays

Meta Recommends AI-Powered Ads and Partner Reels for Holidays

With shoppers hunting for deals and ready to buy, brands who know how to harness the power of Meta’s newest tools are in a league of their own. If you’re looking to turn holiday hype into holiday sales—and carts into conversions—crank up your Q4 with these three tips from Meta’s high-performance playbook.

Dominate the Algorithms and Supercharge Your Campaigns with AI and Automation

Forget second-guessing what your audience wants, let Meta’s next-gen AI find the right shoppers at the right moment, optimizing your campaigns in real time to drive conversions and maximize ROI. Our cutting-edge models like Meta Lattice and Meta Andromeda don’t just improve ad delivery; they can help uplevel your entire holiday strategy by learning and adapting faster than ever. Lattice has boosted ad quality by nearly 12% and increased conversions by up to 6%, while Andromeda has driven an 8% lift in ad quality, powering smarter, more efficient campaigns.

How to go all-in:

• Automate ruthlessly with Advantage+ campaigns. This AI-enabled suite dynamically targets, optimizes, and scales your ads in real-time. Stop limiting your audience potential—let the system minimize inefficiencies and maximize return for your brand.
• Generative AI supercharges your creative. With generative AI, smaller businesses can produce a wealth of diverse, high-performing assets even with limited resources—making it easier than ever to add video and image variants tailored to trending moments and unique shopper interests.
• Play for Q5 and beyond. The shopper mindset doesn’t end on December 25. Capitalize on low CPMs and improved auction efficiency through late December and January when most competitors are tapped out but your audience is on high-alert for self-care.

This isn’t just theory. Fresh Beauty leveraged Meta’s Generative AI Text Variations tool during Cyber Week to create 5x more ad variations, resulting in a 5.1x incremental return on ad spend and a 42% increase in incremental purchases—demonstrating how utilizing Meta’s AI-powered tools can drive significant performance gains while saving time and resources during the busy seasons of the year.

Unleash Omnichannel Ads

The shopping journey is no longer a straight line, which also means customers aren’t loyal to any one channel. They shop in-store, swipe on mobile, and bounce between digital and physical faster than ever–but 79% of shoppers who discovered products on Meta say they ultimately purchased them. Meta’s omnichannel ads are designed to meet shoppers wherever they are, seamlessly connecting digital campaigns with offline sales.

By integrating offline signals through Conversions API and leveraging omnichannel strategies with trusted partners, advertisers improve ad relevance, gain a holistic view of sales performance across channels, and ensure no sale—online or offline—slips through the cracks. Highlighting local inventory and promoting in-store offers isn’t just a nice-to-have; it’s essential for driving foot traffic and capturing last-minute shoppers who missed shipping cutoffs.

The performance edge is proven. Omnichannel campaigns deliver up to 32% lower offline cost per incremental conversion and 21% higher ROAS compared to traditional digital-only campaigns. That’s real money saved and earned. If you’re not combining foot traffic with digital intent, you might be leaving money on the table.

Creators + Reels = Your Holiday Conversion Machine

Want stopping power in an endless scroll? Time to tap the most viral growth engine there is, creators and short-form video. Reels and partnership ads aren’t just buzzwords, they bring authenticity, excitement, and cultural relevance that cuts through the clutter and drives real purchase intent. In fact, 80% of shoppers who follow creators have purchased a product they discovered through social media ads. And when brands add creators to their paid strategy with partnership adds, it’s shown to drive a 71% lift in brand intent and a 19% reduction in acquisition costs for advertisers⁵.

Partnering with creators isn’t just about reach, it’s about trust. Shoppers, especially Gen Z and Millennials, are 79% more likely to be influenced by short video content when making holiday purchases, and 62% have bought directly from these formats.

So, how to break through?

• Go creator-crazy. Partner up with real creators and influencers who match your brand ethos. Co-produce unboxing videos, viral challenges, or “gift haul” Reels that showcase your product at the center of the season’s story.
• Boost everything with partnership ads. Take creator content and supercharge its reach. You’re not just buying views, you’re unlocking turbocharged conversion rates from buyers who already trust the messenger.
• Master the craft. Don’t settle for one bland video—deploy multiple creative variants, using bold, vertical 9:16 formats. Stay inside the “safe zones” for messaging and don’t forget – audio is key for the most performant Reels.

Ready to Rally your Revenue?

This holiday, don’t just play defense. Unleash the full arsenal and utilize Meta’s AI-driven ads system, omnichannel reach, and creator-powered video to turn festive intent into real sales. Start planning now, stay flexible, and watch your holiday performance soar.

Source: Meta. Top image by Eric Feng via Pexels.