Bulova Unveils the Frank Sinatra Collection

In continuation of the brand’s deep-rooted history in music appreciation, Bulova has released an exclusive collection of timepieces dedicated to one of the world’s most iconic vocalists, Frank Sinatra.

Frank Sinatra’s daughter, Tina Sinatra, adds, “No one respected time more than my father, he never liked to keep an audience waiting. He often said, ‘If you’re not early, you’re late.’ Dad’s association with Bulova spans over six decades and we are proud to continue the relationship into the 21st Century.”

Bulova’s connection to Frank Sinatra began in the 1950’s during The Frank Sinatra Show television program, also known as Bulova Watch Time, which the brand was the sponsor. The singer was also known to be a wearer of Bulova timepieces throughout his life. Paying tribute to the legendary performer, Bulova draws design inspiration from the 1950’s and 1960’s with unmistakable branding elements of the famed musician. The Frank Sinatra collection features an assortment of ten timepieces in a variety of case shapes and designs, each of which are named after some of his most beloved songs.

The entire collection shares design elements that pay tribute to Sinatra, including his iconic Fedora hat symbol on the crown of the timepieces, the song titles imprinted on the inside of the straps as well as on the case back and Frank Sinatra’s signature on the dial. Each piece will be presented in special edition packaging inspired by a vinyl album box set with lyrics from Sinatra’s four famous songs surrounding the box and incorporating various vintage imagery.

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