Bulova Partners with Universal Music Group to Launch ‘Tune of Time’ Digital series showcasing emerging musical talent.

Bulova teams up with Universal Music Group, the world leader in music-based entertainment, and the company’s brand activation unit, Universal Music Group and Brands (UMGB), to share the story of these emerging artists that will include UK rising star, Calum Scott, YouTube sensation Matt Hunter and acclaimed singer/songwriter ZZ Ward. A deep commitment to music, as reflected by their ongoing partnerships with the Recording Academy, Latin Academy of the Recording Arts and Sciences as well as the GRAMMY Museum, is the catalyst for Bulova’s new series spotlighting the passion and creativity of emerging music artists as they work to achieve their dreams. Nile Rogers, three-time GRAMMY Award winning music legend and Bulova’s current “History of Firsts” campaign ambassador, will appear in “Tune of Time” as a mentor, guiding these artists through their creative journey.