What makes a watch better? We at Citizen have been asking ourselves that question for the 100 years since the company was founded. With our technologies and techniques as a manufacture d’horlogerie, we have consistently pursued the essence of the watch and opened new possibilities. Watches that are powered by light. Watches that are extraordinarily thin, beautiful and accurate. We aim to continue to keep making better watches that people everywhere will love: That is our passion. Because for Citizen, better is infinite. Better Starts Now.

Citizen commemorates the 100 Year Anniversary with a full Eco-Drive collection decorated in black and rose gold-tone, symbolizing the eclipse; a moment when light is transformed into time. This collection of watches highlights the accomplishments throughout the 100 years, celebrating milestones and accomplishments in both technology and design. Citizen continues to look ahead to the next 100 years and all future possibilities, never looking back and always looking forward.