Increase Potential Sales by Detailing the Diamond’s Journey
The Plumb Club Presented a Valuable Webinar by De Beers Institute of Diamonds
The Plumb Club was pleased to host a valuable learning opportunity for retailers, presented by the De Beers Institute of Diamonds. This webinar, entitled ‘Increase Potential Sales by Detailing the Diamond’s Journey’, took place virtually at the Jewelers Resource Center Auditorium on Wednesday, September 25th, 2024, at 1pm EST, and was open and free to the entire jewelry industry.
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When a diamond is discovered, how will its value be decided? Where does it go next? What determines the type of polished diamond it will become? Each diamond, due to its unique and remarkable three-billion-year-old journey, will dictate a different outcome, so each crystal is considered in turn.
- Learn how nature actually decides the shape, color, quality and carat weight of a diamond.
- Uncover how these four qualities are assessed by De Beers Group experts.
- Discover the complex steps a diamond has to take before it is placed into the hands of the cutter, and its inner beauty is revealed.
This webinar assisted in helping sales associates speak confidently to customers about the complex assessment and decision making that goes into delivering a diamond into a finished and polished form. Associates learned how the story of the resulting 4 C’s can potentially increase sales, by educating customers on the rarity and uniqueness of each natural diamond.
Presented by Elizabeth West: Elizabeth is the Senior Technical Educator for De Beers Institute of Diamonds. As a seasoned gemmologist with over sixteen years’ experience in the jewelry industry, she has worked across various senior roles, predominantly within education. She is a Fellow and Diamond Fellow of the Gemological Association of Great Britain and a member of the Federation of European Education in Gemology, with specialist knowledge in, and a wealth of passion for, diamond.
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