Diamonds Unveiled: Exploring Nature’s Treasures
The Plumb Club Presented a Valuable Webinar by De Beers Institute of Diamonds
At retail, elevating sales presentations and connecting with socially conscious consumers is the key to increasing diamond sales. The Plumb Club was pleased to host a valuable learning opportunity for retailers, presented by the De Beers Institute of Diamonds. The webinar featured Elizabeth West, and took place virtually at the Jewelers Resource Center Auditorium on Thursday, February 29th, 2024 at 1pm EST.
This virtual presentation was open and free to the entire jewelry industry.
WATCH THE RECORDING OF THIS WEBINAR BELOW
The webinar, entitled “Diamonds Unveiled: Exploring Nature’s Treasures”, was an insightful webinar, where Elizabeth West, an award-winning seasoned gemmologist at the De Beers Institute of Diamonds, delved into the captivating world of natural diamonds. She unveiled the extraordinary formation story of these precious gems, offering attendees the knowledge to construct a compelling narrative that resonates with consumers. Attendees learned more about the ethical practices and community development initiatives within the natural diamond industry that will empower them to connect with socially conscious clients and celebrate the positive, long-lasting impact of diamonds that impact a sales presentation.
Presenter:
Elizabeth West is the Senior Technical Educator for De Beers Institute of Diamonds and a gemologist with over fifteen years’ experience in the jewelry industry, predominantly as an educator. She is a Fellow and Diamond Fellow of the Gemmological Association of Great Britain and a member of the Federation of European Education in gemology.