A familiar color in nature, Living Coral is “evocative of how coral reefs provide shelter to a diverse kaleidoscope of color”, the report describes. Since Pantone began promoting top seasonal colors in 2000, there have been two years when similar shades have risen to Color of the Year — 2004 Tigerlily and 2012 Tangerine.
Living Coral is a sociable, spirited color that encourages playful expression, and symbolizes our need for optimism, describes Leatrice Eiseman, executive director of the Pantone Color Institute. With the onslaught of digital technology and social media in daily life, she says we humans want authentic experiences that engage connections.
Other equally hot hues to get our blood pumping are Fiesta, a festive orange red; Jester Red, a rich, sophisticated russet shade; and Turmeric, a tangy orange. “From a psychological standpoint, when you look at what the colors mean, the hotter colors, particularly in the red family are all about empowerment,” says Eiseman.