Why Everyone Prefers Platinum

Brought to the earth by meteors 2 billion years ago, this ‘metal of kings’ has a storied history that only compares to its extraordinary physical properties. Continue reading for a few reasons why everyone PREFERS platinum.

P – Platinum jewelry is more PURE.
The majority of platinum jewelry sold in the US is 90 to 95% pure platinum. Considering that 14K gold is only 58.5% gold, it is easy to understand why platinum is on a whole other level. Platinum’s purity makes it hypoallergic making it kind to even the most sensitive of skins.

R – Platinum is 30 times more RARE.
Need a visual? Consider this: all the gold ever mined would fit into three Olympic swimming pools. Platinum, however, would barely cover your ankles in a single pool. Like all things rare, platinum is valuable and will continue to hold its value over time.

E – Platinum is ENDURING.
Due to its density, platinum is a highly durable metal. Why does this matter? When platinum is scratched, metal is displaced, rather than flaked and lost, as with other metals. Over time, the surface of a platinum ring will reflect a satiny finish, often referred to as a patina. It’s platinum’s mark of authenticity and evidence of its superior wear resistance, making it supremely wearable and the ideal metal for heirloom quality jewelry.

F- Platinum FEELS significant.
Take the time to hold a platinum band in one hand and a gold band in another; you’ll quickly sense the difference. Platinum is 60% heavier than 14K gold and 40% heavier than 18K. Another fun fact to consider: a 6-inch cube of platinum weighs an astounding 165 pounds!

E – Platinum elicits a positive EMOTIONAL response.
Given nearly 70% of consumers say they prefer platinum for their engagement ring, you can be confident that it is their first choice. The world’s most precious metal is befitting to signify the ultimate commitment, thus its legacy of being the metal of choice for some of the most renowned engagement rings in history.

R – Platinum is a REAL white metal.
Platinum’s genuinely natural white color will not change nor fade over time. It does not require maintenance or ‘re-dipping’ as other ‘white’ gold does.

S – Platinum holds diamonds and gemstones most SECURELY.
Last but certainly not least, scientific research has proven that platinum holds diamonds and precious gemstones more securely. It is dense, durable, and corrosion-resistant, making it more likely to bend, not break, when subject to force. Why would you trust your investment to anything else?

Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world’s major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry.