The Plumb Club Welcomes Four New Members


ALTR, S. Kashi, Rembrandt Charms and Royal Chain Join The Industry’s Leading Supplier Organization

New York –The Plumb Club Membership continues to expand, welcoming four new esteemed companies into to its ranks. This signifies significant growth over the past year for the Club, which now represents well over 100 jewelry, watch and service brands exhibiting in The Plumb Club’s Pavilion at the JCK Las Vegas Show.

Roger Forman, president of The Plumb Club, commented, “The Plumb Club is constantly evolving and increasing the value of our member offerings. It’s exciting to see the number of companies who wish to join our roster. It further underscores the value that the Club is bringing to our members and the industry as a whole.”

ALTR Inc.: Founded in 2016 by Amish R Shah, ALTR Inc. is a pioneer in the lab-grown diamond market, growing the purest Type IIa diamonds within the only globally integrated diamond house. They have a distinguished portfolio of patented diamond cuts, uniquely crafted diamond jewelry in recycled metals, empowering retailers to build their own brands. What sets ALTR apart is its comprehensive marketing and training programs, empowering clients to highlight their product lines effectively in-store and online, creating a well-rounded consumer experience. ALTR stands as a beacon of elegance and sustainability, with a global presence in over 250 retail stores across 35 countries.

Kashi: S. Kashi was established in 1990 by Elie & Ron Kashi. The company specializes in bridal and fashion jewelry offered at attractive price points. The company’s website and product images are offered to customers, as well as a variety of advertising materials to help them with their individual marketing needs.

Royal Chain: Founded in 1978, Royal Chain’s mission is to provide the best value in gold chains. Over four decades later, the company still takes pride as the industry leader in gold and fine jewelry, with multiple product launches every year. As a third-generation, family-owned company located in the heart of New York City, Royal Chain is committed to the success of the jewelry industry with a wide assortment of products, including fine gold jewelry, sterling silver, and the designer brand Phillip Gavriel®.

Rembrandt Charms: For over 50 years, Rembrandt Charms has remained the leading charm manufacturer, offering retail jewelers access to the world’s largest charm collection in silver and gold, a business-building-charm-program, which includes inventory-controlled charm displays, marketing support, sales support, store listing on our retail locator, and much more. All Rembrandt Charms merchandise is manufactured in the United States and Canada, and covered by a lifetime warranty, reflecting the craftsmanship and dedication of Rembrandt’s entire staff. Rembrandt Charms are sold exclusively through authorized retail jewelers.

The newly inducted companies made the following statements: 

Eric Lux, president of Rembrandt Charms states, “It’s a moment of honor for Rembrandt Charms to join The Plumb Club at the JCK tradeshow. This partnership marks a milestone in Rembrandt Charms’ 55-year journey, aligning our brand with some of the most influential and respected names in the jewelry industry.”

Amish R. Shah of ALTR, Inc. added, “I chose to align myself with The Plumb Club because it represents a community of elite vendors and retailers who share our commitment to transparency, authenticity, and value creation.”

Kam Melamed, executive vice president of sales for Royal Chain added, “It’s an honor to be welcomed into The Plumb Club. To become an exhibitor alongside an extraordinary group of suppliers and manufacturers is an incredible milestone in our 45-plus year history.

All Plumb Club Members must meet stringent requirements of business ethics, practices and conduct, as well as human rights, social and environmental responsibility, and be in compliance with local, federal and international laws. As of 2019, all Plumb Club Members are required to become certified members of the RJC (Responsible Jewelry Council).