Blogs
Shift From Seasonal to Sentimental
Research and Market released its latest Global Personalized Gifts Market 2017-2021 report forecasting a 9% compound annual growth rate for the category during the next five years. The study reveals that one of the major drivers for market growing is the rise of a gifting culture. Today, consumers not only purchase items to gift others […]
On Trend Gifts Are Personal
The big, overarching trend in jewelry today is the undeniable drive toward personalization. This comes in many forms from iconic symbols and engravings to personalized options and complete custom design work. It also translates in how consumers style their jewelry with stacking and layering the leading trend. Jewelry styles that tell a story about a […]
The Art of Gifting
One of life’s greatest pleasures is exchanging gifts. Almost every culture has traditions related to giving and receiving them. Gift giving is one way of expressing love, gratitude and appreciation, and recognizing special occasions and achievements. It’s also a multi-billion dollar business. A five-year study about gift retailing released in 2015 by Unity Marketing revealed […]
Millennials Want Diamonds
Despite experiencing less favorable economic conditions than preceding generations and progressing more slowly along the traditional life path, millennials express strong desire for diamonds when they reach financial and demographic maturity, says research by De Beers in its Diamond Insight Report 2017. Millennials deliver volume and value growth underpinned by stable bridal consumption and potent […]
Top Bridal Ring Designs
While nothing says, “Will you marry me,” like a diamond solitaire ring, trends reveal that it’s not about a single stone but rather a multi-diamond look and interesting ring design that matter most to couples today. Among the leading trends in engagement rings are halo and cluster designs, fancy-shaped diamonds, the use of mixed metals, […]
Women Want Real Deal
Despite living in a world of fast-fashion and unlimited choices, millennial women would rather “buy less, buy better”, as revealed in a new “What Women Really Want” survey by KRC Research for the Diamond Producers Association (DPA). Nearly 1,000 millennial women surveyed revealed a preference for “the real deal” with nearly nine in 10 (89%) […]
Diamond’s Opportunity to Shine
“Life is about memories, not diamonds. But diamonds are the way we store our most precious memories,” tells Martin Rapaport, chairman of Rapaport Group and founder of Rapaport Diamond Report in his annual state of the diamond market report during the JCK Las Vegas Show. Rapaport offers a positive outlook for U.S. diamond demand, but […]
Your Customers’ Shoes
To gain more insight into how customers engage with your brand, try seeing things from their point of view. Walk with them through all your touch points, across channels to ensure your message is clear, cohesive and consistent. Look at things from the customers’ perspective, their actions, goals, questions, and challenges. From packaging and visual […]
Change of Scenery
Changing your merchandise displays helps to keep and attract customers with the promise of new perspectives on style and gift ideas. Re-merchandising your stock and moving it around on a regular basis allows your store to always look fresh to your customers. Categorize by product like bridal or color trends or seasonal /thematic styles. Set […]
The Plumb Club Joins the United States Jewelry Council,
in Step With its New Strategic Growth Plan
FOR IMMEDIATE RELEASE: The Plumb Club is pleased to announce its membership in the United States Jewelry Council. The Plumb Club joins 14 other leading U.S. jewelry trade organizations to share and promote responsible business ethics and practices to maintain and enhance consumer confidence in the integrity and origins of jewelry in the U.S. market. The […]