Blogs
Selling Your Store
Article provided for The Plumb Club by Kate Peterson, PC Performance Concepts When a customer walks in your door, he’s interested in jewelry, but that’s almost certainly not all. Just as importantly, he’s looking for a place to buy jewelry—in other words, a company he likes and a professional team he trusts, a store where […]
What’s the Difference Between Synthetic, Simulated, and Created Gemstones?
Synthetic Gemstones: Some people make distinctions between different kinds of synthetic or lab-grown gems. In fact, you may even find different definitions of synthetic material. Two other terms commonly used in jewelry are simulated and created gemstones. To clarify matters, here are some general definitions of these words. You’ll hear many terms used interchangeably with […]
The Plumb Club Rounds Out 2021 with Additional Members
Color Jewels & Ryan Gems Join The Plumb Club New York – The Plumb Club is pleased to announce the addition of two additional associations to their membership, rounding out the calendar year. Now, with 49 esteemed suppliers, manufacturers, and new categories, the Club represents over 100 jewelry, watch, and service brands. Color Jewels and […]
Record Wedding Ring Sales Expected for 2022
The wedding category is expected to receive a major shot post COVID, as a record number of couples are looking to tie the knot in 2022. Hailed the year of the wedding, 2.5 million couples are expected to tie the knot in 2022, following a two-year lull when 1.3 married in 2020 and 1.9 […]
InStore Magazine Named Official News Provider of The Jewelers Resource Center at TPC-365
New York – The Plumb Club is pleased to announce an agreement with INSTORE Magazine for them to become the official news provider of the Jewelers Resource Center, the learning, content, and news hub of its groundbreaking TPC-365 platform. Positioned to be the ultimate information collective for “all things jewelry related,” the Jewelers Resource Center […]
Why Everyone Prefers Platinum
Brought to the earth by meteors 2 billion years ago, this ‘metal of kings’ has a storied history that only compares to its extraordinary physical properties. Continue reading for a few reasons why everyone PREFERS platinum. P – Platinum jewelry is more PURE. The majority of platinum jewelry sold in the US is 90 […]
Record Sales Growth Expected for 2021 Holiday & Year-End
Holiday retail sales during November & December are expected to grow 8.5% to 10.5% over 2020 to between $843 billion & $859 billion, forecasted the National Retail Federation (NRF) in late October. Even at the low end of its forecast, that would be both the largest growth rate – topping last year’s impressive 8.2% – […]
Role-Playing to Build Selling Skills
Article provided for The Plumb Club by Kate Peterson, PC Performance Concepts Role-playing is a proven training technique that’s based on natural human behavior. If you’ve ever mentally rehearsed what you were going say or do in a situation, you’ve taken a step toward role-playing. To complete the process, you only need to involve […]
Providing Customer Care
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Presenting Features and Benefits
Article provided for The Plumb Club by Kate Peterson, PC Performance Concepts When you present jewelry, you’re not just selling a product. You’re also selling the benefits of owning or giving that product. So, in sales presentations you need to be able to translate jewelry and its features into benefits that are meaningful to […]