Blogs
Social Media Trends Marketers Should Watch in 2022
Over the past two years, we’ve seen a shift in the way brands promote their products or services on social media. And, as social media popularity continues to grow — we reached over 3.7 billion social media users globally in 2021 — brands aren’t just wondering how they’ll engage huge social media audiences next year. They’re also […]
The Plumb Club Supports the Decision of the
Responsible Jewelry Council
NEW YORK – The Plumb Club, a leading jewelry industry supplier organization with members spanning all facets of the jewelry, diamond and watch industries, said today that it endorses and fully supports the decision made by the Board of Directors of the Responsible Jewelry Council (RJC), in accepting the resignation of Alrosa as an RJC […]
MVI Research on Young Consumers & Lab Grown Diamonds
Lab-Grown Diamonds and the Next Gen Consumer The power behind lab-grown diamond consumption, is the 20- to 35-year-old Millennial and Gen Z consumers. They are embracing each other and embracing lab-grown diamonds as the symbol of their love. All diamond categories are interesting to them – engagement, wedding, and fashion jewelry. Ownership is up from […]
Top US Jewelry Markets
Top US Jewelry Markets Keywords: Retail Jewelry Cities, Miami, Scottsdale, Orlando, Honolulu, Columbia, Las Vegas, Atlanta, Pittsburg, West Palm Beach, Knoxville, New York, Last Angeles, Houston, Chicago, San Francisco, Dallas, San Antonio, San Diego
The History of Diamond as the April Birthstone
Natural diamonds are a rare and unique ultimate gift for a loved one. Thought to be one of the hardest substances on the globe, natural diamonds date back billions of years. The diamond is the traditional birthstone of April and holds significant meaning for those born in that month, thought to provide the wearer with […]
April Social Media Holiday Calendar
April is Diamond Month April 1: April Fools’ Day #AprilFools #AprilFoolsDay April 3: Find a Rainbow Day #FindARainbowDay It’s not a day to chase rainbows, but a special day to appreciate the magic and beauty of it. People use this day to search for hope and promise. In 2020, when millions were quarantined due to […]
Pearl Power
If you haven’t heard that pearls are the “go-to” gem and jewel of 2022, you must be living in oyster. Pop culture media, particularly social media, is all pearl all 2022! Everyone is talking about pearls. It has been a perfect storm of influences converging that has kept pearls in the conversation. Popular young male […]
Why Unboxing Matters and How to Do It Well
Anticipation is a big part of the shopping experience. Whether you go into a store knowing what you’re looking for or are just browsing, the reward of finding and buying the perfect product keeps us coming back. But since the coronavirus outbreak, 43% of US consumers say they plan to do more shopping online. Even if your store […]
Ten New Instagram Features to Use in 2022
With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike. These upgrades come as no surprise — especially considering the competitive nature of social media. But for marketers, the volume of new features can be overwhelming. Let’s look at these exciting upgrades and how to leverage […]
Diamour Inc. & WD Diamonds Newest Companies to Join The Plumb Club
The Plumb Club Welcomes Two New Members New York – The renown of The Plumb Club and its esteemed roster continue to expand with two more distinguished companies being added to the membership. The Club represents well over 100 jewelry, watch and service brands. Diamour Inc. is an India-founded, New York headquartered multi-national company that […]