Blogs
What are NFTs, the Metaverse and Web3
With today’s technology, we may now all take digital shopping for granted, but this was a pipe dream only 20 or 30 years ago. Fast forward, and Web3 – the next iteration of the internet – is leading the next digital revolution. But it is NFTs (non-fungible tokens) and the metaverse – a new immersive […]
Steps of Diamond Cutting and Polishing
Steps of Diamond Cutting and Polishing Keywords: Diamond Guides
How to Handle Gems Securely
Unfortunately, jewelers, gemologists and even gem faceters all drop gemstones. Nevertheless, you can reduce the chances of that occurring by handling gems more securely. The right tools and techniques can help. When you do drop a gem, you can also take steps to increase your chances of finding it. An All Too Familiar Situation All […]
2021 Consumer Diamond Demand
2021 Consumer Diamond Demand Keywords: Consumer Diamond Sales, De Beers Statistics, Consumer Research
How to Calculate Customer Lifetime Value
The importance of customer lifetime value (also called CLV, CLTV, LCV, or LTV marketing) has been understated for a long time. And more often than not, it’s the most important metric that companies ignore. Marketers have been writing about how important knowing CLV and LTV is for years, and it’s still being ignored or underutilized: […]
It’s 2023—Time to Try Something NEW!
The start of any new year is the perfect time to measure the past year’s goals and objectives against their outcomes so that you can respond—and perhaps set new agendas—accordingly. “Take a good look at what really happened—in your business and on a broader scale, in your market,” says Kate Petersen, president and CEO of […]
Growing Product Categories & Successful Store Design are Focus of Plumb Club Podcasts
New York – 2023 marks the 40th year of The Plumb Club providing education within the jewelry space. In keeping with that focus, the successful Plumb Club Podcast series introduces its first two podcast topics for the new year. January’s podcast will help retailers understand the growing popularity of the colored gemstone category, as well […]
Lab Grown Diamond Production by Country
Lab Grown Diamond Production by Country Keywords: Lab Grown Diamonds, Created Diamonds, Diamond Statistics
Diamond Clarity, Value and Beauty
You can tell customers that clarity’s effect on value is based on rarity. Almost all diamonds have clarity characteristics. The less significant the characteristics, the higher the clarity grade will be. The higher the grade, the greater the rarity, and the more expensive the diamond will be. To reinforce this you might point out that […]
How Much Consumers Will Pay for Sustainability
How Much Consumers Will Pay for Sustainability Keywords: Sustainability, Responsible Sourcing, Consumer Research