Blogs
Consumers Want Larger Lab Grown Diamonds
Consumers Want Larger Lab Grown Diamonds Keywords: Lab-grown diamonds, consumer research, market research, carat
You’ve Got Male
The men’s jewelry trend shows no signs of stopping. From brooches on the red carpet—we’re thinking of you, Michael B. Jordan, in your Tiffany & Co. at this year’s Oscars—to Timothée Chalamet, the latest devotee of pearls, men’s collections continue to mushroom at every major trade show, and with good reason. The demand is there, […]
Silver for a Sustainable Future
Making Your Water Safer Millions of purification systems are sold and installed in hospitals, community water systems, pools, and spas each year, and silver is inside many of them. Silver prevents bacteria and algae from building up in their filters, removing bacteria, chlorine, trihalomethanes, lead, particulates, and odor. Silver, in concert with oxygen, also acts […]
Jewelry Casting Checklist
Jewelry Casting Checklist Keywords: Casting, metal, mold, flask, spalling, pickling
Crafting Chat GPT Prompts for eCommerce
Do you want to elevate your eCommerce business to the next level? ChatGPT prompts for eCommerce can help you do just that! Say goodbye to boring product descriptions and hello to compelling content! ChatGPT takes the hassle out of writing, allowing you to focus on what you do best – growing your business. Whether you’re an […]
Use the PREFERS Acronym to Help Sell Platinum
Use the PREFERS Acronym to Help Sell Platinum Keywords: Platinum, retail, sales, education
The 4Cs of Sapphire
The 4Cs of Sapphire Keywords: Sapphire, gemstones, oval, cushion, octagon, pear, heart, square, round, marquise, trilliant, cabochon
WHITE HOT SUMMER
Cool down from the August heat with season-appropriate jewelry! Pure white platinum inspires cool thoughts and offers big comfort thanks to its heft, powder-soft finish, and nickel-free formula that’s naturally nonallergenic. Two-tone jewelry blends the best of white metals (sterling silver or platinum) with gold in sun-kissed designs with versatility and value thanks […]
How Retailers Can Build Consumer Trust
As a jewelry retailer you are the public face of the jewelry industry. You can protect your reputation by seeking assurances from your suppliers and making sure the products you sell meet the highest industry standards. Customers rely on correct and detailed information from retailers and while providing this will not necessarily clinch a sale, […]
How Each Generation Describes Shopping Habits
How Each Generation Describes Shopping Habits Keywords: Market Research, Gen Z, Millennials, Gen X, Boomers