Kama Jewelry was featured in the Hindustan Times (HT City Supplement) in an industry story exploring the rising popularity of East-West engagement rings, inspired by celebrity trends and evolving design preferences.

The article highlights how East-West diamond settings are gaining attention for their modern orientation, unique visual appeal, and ability to balance tradition with contemporary style. Industry insights were shared by Simran Shah, Vice President – Sales at Kama Jewelry, who discussed how this setting allows greater scope for personalization while offering a fresh take on classic diamond cuts.

The feature also outlines key considerations when selecting East-West engagement rings, including comfort, stability, design versatility, and suitability for everyday wear. Kama Jewelry’s perspective reinforces its focus on thoughtful design, craftsmanship, and evolving consumer preferences.