As gold and silver prices remain elevated, the Indian jewelry market is witnessing a shift in consumer behaviour rather than a drop in demand, according to industry insights from Kama Jewelry.

Commenting on current market conditions, Colin Shah, Managing Director, Kama Jewelry, noted that domestic demand for jewelry is unlikely to disappear despite rising costs. Instead, purchasing patterns are gradually evolving.

He explained that consumers are increasingly gravitating toward lighter jewelry designs, flexible purchasing options, and investment-led buying. These preferences reflect a more considered approach, balancing aesthetic appeal with long-term value.

Looking ahead, Shah highlighted that medium- to long-term economic uncertainty is expected to keep gold prices well supported. This environment continues to reinforce gold’s dual role not only as an adornment but also as a reliable store of value.

Kama Jewelry, with its strong presence across domestic and international markets, continues to closely observe these trends while focusing on craftsmanship, design innovation, and evolving consumer needs.

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