Leaders in Diamond Basics, Home of Flexie, Creators of the iDDeal Card

iDD is a trusted partner to regional jewelry chains and independent retailers across North America, serving thousands of accounts with proven core jewelry programs designed to perform at retail. Recognized as a leading supplier of diamond basics, iDD delivers consistency, reliability, and scale to retailers seeking strong everyday assortments.

As the home of the Flexie Collection, iDD pairs advanced engineering with refined craftsmanship to create innovative comfort jewelry known for superior wearability, durability, and consumer appeal. The portfolio also includes best-selling bridal collections, fashion jewelry, and men’s programs tailored to modern retail needs.

iDD is also the creator of the iDDeal Card, a consumer finance solution built to increase accessibility, drive conversion, and foster long-term customer relationships. Grounded in the pillars of trust, innovation, consistency, and value, iDD supports its retail partners with retailer-ready marketing assets developed by experienced industry professionals, helping stores sell with confidence and grow sustainably.