About ALTR
ALTR is a pioneer in the creation and marketing of Lab Grown Diamonds and Fine Jewelry. Since 2016, we have been reshaping the meaning of modern luxury through Creative Innovation, Integrity, and Artistry. With over 93 years of design heritage, ALTR fuses time-honored craftsmanship with innovation-based technology to create Type IIa, the rarest and purest grade of Diamonds in the world.
Guided by its ethos, The 5 Cs of ALTR, Creativity, Consistency, Calibration, Craftsmanship, and Compliance, ALTR has set a new standard for the future of Fine Jewelry.
Every ALTR diamond is grown, cut, and polished in-house, from creation to completion, ensuring complete compliance, calibration, and consistency throughout the process. The brand holds over 49 patents on diamond cuts, reflecting its commitment to continual innovation and design excellence.
With Responsibility built into its very nature, ALTR Created Diamonds have a Net-Zero Carbon footprint, recognized with leading certifications including SCS-007, SMETA, EcoVadis, and RJC.
Born from ALTR’s creative umbrella, J’EVAR bridges heritage and modern intention through responsible fine jewelry. Rooted in India’s jewelry-making legacy, influenced by art and architecture, and shaped by New York’s contemporary energy, J’evar is for those who see beauty as inseparable from meaning.
Craftsmanship that respects both tradition and tomorrow.
Diamonds Made, Not born.
Digital Presence
News
The ‘Monster’ Looking to Disrupt Man-Made Diamond Marketing
Through “Lovemonster,” Amish Shah aims to change the industry’s conversation with consumers about lab-grown diamonds. Amish Shah underscores a shift in how lab-grown diamonds should be positioned, moving away from price-led messaging toward emotion, desire, and cultural relevance.
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The Ice Farmer: A Techno-Whiz who grows Gem-Quality Diamonds
When the Indian Institute of Computer Science first introduced computers to grade-schoolers in the Gujarat town of Surat in the 1980s, 11-year-old Amish Shah kept standing up to ask questions. By age 12, he was teaching computer science at the institute part-time. Shah didn’t pursue a colle...
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Diamonds Disrupted: How Man-Made Diamonds Will Disrupt The Mined-Diamond Industry
The mined-diamond industry is mightily concerned that the rapidly growing man-made diamond industry is on a course to disrupt their business. At least that is the conclusion I draw from the Diamond Producers Association’s new marketing campaign “Real Is Rare.” The DPA was organized in May 2015 by...
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Liz Claman with ALTR Created Diamonds founder and CEO Amish Shah on the The Claman Countdown recorded live on Fox Business
The entire myth about the rarity and scarcity of diamonds, and the pricing model that has been created in the last 100 years: it’s changing. As a vertically aligned house that grows, cuts, and polishes diamonds and makes its own jewelry, ALTR is able to offer the consumer a value never seen befor...
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Russia’s Diamond Trade is Taking a Hit After President Biden Banned All Imports on Russian Diamonds
Amish Shah discusses Russian diamond sanctions and their effect on the market on CNBC’s The News with Shepard Smith
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