January is full of national days that celebrate some of the joys of life. Each of these social media holidays is an opportunity to share content to engage your fans and attract new followers. Think of these holidays as a chance to promote your brand in a relevant way and join the conversations taking place among members of your target audience.
You’ll find holidays for nearly every day of January. Narrow your own calendar down to focus on the holidays that mean the most to you and your customers. If you can connect the holiday to your store, you’ll create more engagement. For example, you could promote free jewelry cleaning on National Bubble Bath Day or offer customers croissants on National Croissant Day.
To make the most of these opportunities, post early in the morning so your followers see you as leading the celebration, not just jumping on the bandwagon. Make sure you use the holiday hashtag to attract a wider audience.
You’ll also want to post content about January’s birthstone, garnet. Remember that January birthdays can also be celebrated with the zodiac gemstones for the month: ruby for Capricorn and garnet for Aquarius.
January Social Media Holidays
January 1: New Year’s Day #NewYearsDay
January 2: Science Fiction Day #ScienceFictionDay
January 4: Trivia Day #NationalTriviaDay
January 5: Bird Day #NationalBirdDay
January 8: National Bubble Bath Day #BubbleBathDay
January 13: National Sticker Day #NationalStickerDay
January 15: National Hat Day #NationalHatDay
January 15: National Bagel Day #NationalBagelDay
January 19: National Popcorn Day #NationalPopcornDay
January 20: Cheese Lovers Day #CheeseLoversDay
January 21: National Hugging Day #NationalHuggingDay
January 23: National Pie Day #PieDay
January 24: National Compliment Day #NationalComplimentDay
January 25: Opposite Day #OppositeDay
January 28: National Fun at Work Day #FunatWorkDay
January 30: National Croissant Day #NationalCroissantDay
January 31: National Hot Chocolate Day #NationalHotChocolateDay