Interior Design: Lightboxes Add Value to Your Jewelry Customers
From planning “Concept to Completion” or remodeling of the jewelry store, owners may wonder why they should use backlit lightboxes in their spaces. The response is that lightboxes add an inviting dimension to the store’s ambience.
Let’s reflect over the basic reasons when and why you should be using LED lightboxes.
Standout Messaging
The beauty, color, detail, quality of the image will shine through with correctly lit lightboxes. The right amount of light and shadow highlights creates positive emotions from the customers. Plus, using lightboxes makes your messages consistently visible. Lightboxes tastefully distributed around the store does an amazing job of conveying your branding message to your customers, which increases jewelry resonance and sales. See images of Zorells Jewelry for placement of large LED lightboxes.
Improved Space Illumination & Jewelry Absorption
Many jewelry store owners are beginning to replace standard commercial lighting with lit lightboxes and backlit graphics to improve the illumination of their space and enhance their customer’s experience. The proper placement of the lightboxes is essential for space illumination and design. See image from Lakers Jewelers. This lit lightbox has improved Laskers Jewelers space illumination and jewelry sales.
Emotional Connection
Professionally produced backlit photos and graphics in LED-lit lightboxes elevate the messaging process and strategy. Darkness usually has negative connotations; conversely, the opposite is also true. The light from these lightboxes brings energy that a non-backlit message just cannot offer. The energy is transferred to the customers shopping for jewelry. Customers engage, believe, and follow the messaging from these lightboxes. This ability to activate emotional triggers in the customers is exactly what jewelry stores need.
About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design in the retail and the jewelry industries.
