Growing Product Categories & Successful Store Design are Focus of Plumb Club Podcasts
New York – 2023 marks the 40th year of The Plumb Club providing education within the jewelry space. In keeping with that focus, the successful Plumb Club Podcast series introduces its first two podcast topics for the new year. January’s podcast will help retailers understand the growing popularity of the colored gemstone category, as well as learn about how good lighting is crucial to a store’s success. Both podcasts, delivered by experts in their field, are available in the listening area of the Jewelers Resource Center along with an extensive library of other retailer dedicated topics.
Lighting is Essential to a Successful Jewelry Store: Great lighting is crucial for a successful jewelry store. In this podcast, Leslie McGwire helps listeners understand the goal of lighting and how the proper intensity of light impacts the merchandise and customer perception. She gives tips on best in-case lighting, as well as the lighting in aisleways between the showcases. Further, she details how decorative lighting captures the customers attention and adds to the store’s perception. Leslie McGwire, ASID Allied (American Association of Interior Designers), is an award-winning interior designer and author with 35 years of experience in retail design and a specialization in jewelry store design. She is the owner of Leslie McGwire & Associates, Inc.
Rising Popularity in Colored Gemstones: Colored gemstones are a continually growing category for today’s retailers. The reasons are multifold. Among them, a changing consumer demographic, a changing economy, fashion and fashion influencers/celebrities. Oren Akhavan discusses each of the underlying reasons that account for the surge in colored gemstone popularity and illustrates how the category helps provide support and opportunities for the retail jeweler. Oren Akhavan is the operations manager for Ryan Gems, a second-generation family business specializing in both gemstone and diamond jewelry.