New York – The educational Plumb Club monthly podcast postings for June have just been added to the learning library. The June podcasts focus on two areas that continue to grow within the jewelry industry, the increasing importance of ecommerce to total retail sales and the rising awareness and consumer concern about social responsibility and ethical production. Retailers will get an in-depth understanding about why each is important to their business, along with strategies and tips on how both can augment sales.
Outsource Your Ecommerce: With online representing an ever-growing part of total sales, how can a retailer maximize this increasingly important sector? On behalf of Plumb Club Member EMA Jewelry, Cheryl Kremkow speaks with Karen Weiss, director of ecommerce for EMA, to discuss practical strategies and tools that will improve a retailers ecommerce marketing, merchandising, fulfillment and returns process and help them become leaders in their community. EMA Jewelry. is a leading manufacturer of both gemstone and diamond jewelry since 1977, with factories in Mexico and Asia. Their laser-focus on creating quality products at a variety of price-points provides great value to the consumer and produces high turns and margins for their customers.
Is Doing Good – Good For Business: The concept of companies being environmentally and socially responsible is not new, but it’s becoming even more important to consumers. Michael West, director of sales and brand development for Rosy Blue, New York, outlines the benefits and challenges of producing “responsible” jewelry. He begins with the basic steps of ethical production, explains commonly-heard acronyms, discusses supply chain traceability and transparency, as well as environmental and social concerns. He talks about why these things are important to a consumer and what the jewelry industry is doing to ensure that sustainable and ethical concerns are met. Rosy Blue is one of the world’s largest diamond manufacturers due to their integrity and the exceptional quality of their product. They add value throughout the supply chain, enrich communities in which they work, and act as responsible stewards of society and environment.