Business Strategy and Product Knowledge are Focus of Plumb Club April Podcasts
New York –The educational Plumb Club monthly podcast postings for April have just been added to the learning library. The April podcasts focus on two important areas for retailers – having a sound strategy to deal with inflation and understanding the benefits of a product category that may be unfamiliar. The podcasts, delivered by experts in the industry, help with education, ideas and tips to help business. Here are this month’s additions:
Securing The Sale: Is Gold Filled Jewelry Right for You: There are many misconceptions about gold filled jewelry. However, gold filled product can provide stores with lower price pointed merchandise that can help secure a potential sale if the staff is confident in their knowledge. In this podcast, Kye Ehrlich of The Marathon Company helps to provide the tools to discuss how gold-filled jewelry is made, the benefits for retailers who carry the category and how to care for the pieces. The Marathon Company is a privately held, third generation family business founded in 1897. The company serves independent jewelers and large jewelry store chains. Marathon is the leading manufacturer of children’s jewelry in the USA and also manufactures sterling silver baby gifts, fine ladies’ lockets, bracelets and religious jewelry.
Inflation Survival Guide – Strategies to adapt and succeed: Inflation, no matter the cause, affects every facet of the industry. It’s important to have a proficient understanding and a strategy to make the necessary adjustments in business. Michael West, director of sales at Rosy Blue, helps listeners understand the forces and dynamics of inflation and increasing interest rates, and provides helpful strategies to adapt and thrive in a competitive market. With a long and distinguished history of excellence in the diamond industry, Rosy Blue is one of the world’s foremost diamantaires, with a presence in 10 countries around the world. Rosy Blue is a certified RJC member and monitors every diamond passing through the manufacturing and finishing process, assuring customers of the integrity of all their stones.