Platinum Role Beyond Jewelry: A Powerful Retail Narrative that Resonates with Today’s Customer
The Plumb Club will host an informative and enlightening learning opportunity for retailers in connection with Platinum Guild International USA and Anglo American. The webinar will take place virtually in the Jewelers Resource Center on Wednesday, September 27th at 1pm Eastern, and will provide retailers with information and insights about the qualities of platinum and its appeal to today’s jewelry consumer.
The webinar is titled “A Metal for All Seasons – Platinum’s Role Beyond Jewelry” and is described as follows: “Platinum’s durability, rarity and purity are highly prized and well-known within the jewelry industry. However, did you know that platinum’s natural characteristics make it extremely valued across a variety of industry categories from medical to mobility? In this very informative webinar, done in connection with Platinum Guild International USA and the Market Development team at Anglo American, the leading platinum producer, you will learn the diverse uses of platinum which underscore its continuing and growing value. The knowledge of platinum’s role in modern life and the “green transition” will provide retailers with a powerful narrative that resonates with today’s consumer.”
The webinar will include an introduction by Lawrence Hess, Executive Director of The Plumb Club. Kevin Reilly, Senior Vice President of Platinum Guild International USA, will lead the presentation along with Nimit Shah, Market Development Manager for Anglo American. This virtual presentation is open and free to the entire jewelry industry. Register now and learn amazing facts about platinum that you will be able to use in your sales presentations.
Kevin Reilly: Kevin Reilly is a jewelry industry veteran with over 30 years of experience in brand building, marketing, sales & customer relationship management. In his role at Platinum Guild International USA, he is responsible for developing strategic partnerships with companies at all levels of the supply chain, formulating programs to help them build their platinum jewelry business.
Nimit Shah: Nimit Shah is a manager in the market development team of Anglo American, a leading global mining company whose products are essential ingredients in almost every aspect of modern life. He directs some of Anglo American’s industry-leading market creation and venture initiatives to stimulate new and sustainable demand for platinum group metals (PGMs), in multiple opportunity areas, such as jewelry, along many other industrial applications.