How the Diamond Industry is Embracing Ethics and Innovation
The diamond industry has long been associated with beauty, rarity, and timeless value, but today, it’s increasingly synonymous with transparency, responsibility, and innovation. Across the industry, businesses and organizations are working together to modernize practices, enhance consumer trust, and ensure that every diamond’s journey reflects the ethical and environmental standards.
From advanced traceability technologies to globally recognized memberships, the modern diamond supply chain is evolving quickly and purposefully. Here are just three of many initiatives helping to shape a more responsible and future-ready industry: the Responsible Jewelry Council (RJC), Tracr, a pioneering blockchain-based traceability platform and CIBJO’s Blue Book standards.
Responsible Jewelry Council (RJC): A Global Benchmark for Responsible Practices
The Responsible Jewelry Council is a leading standards-setting organization dedicated to promoting responsible business practices throughout the jewelry and watch industry. Its robust certification system covers everything from ethical sourcing and labor practices to environmental stewardship and supply chain due diligence.
With over 1,600 member companies spanning the entire value chain, including miners, manufacturers, and retailers, RJC certification has become an important mark of integrity and professionalism. Notably, the RJC is not just for large enterprises; it welcomes and certifies companies of all sizes, including small and mid-sized businesses. This inclusivity has contributed to its rapid growth, as more organizations recognize the value of aligning with global standards and building consumer trust.
RJC certification also serves as a key access point to other initiatives within the industry: for example, RJC membership is a requirement for participation in Tracr and Plumb club members, demonstrating how different innovations are being designed to reinforce and complement each other.
Tracr: Cutting-Edge Traceability Through Blockchain
Tracr is a breakthrough platform that uses blockchain technology to provide secure, verifiable traceability for natural diamonds. Tracr allows each diamond to be individually digitally tracked from its origin all the way to its polished form.
This innovation brings unprecedented transparency to the supply chain – with data points recorded at every stage, from rough to polished. Tracr also incorporates blockchain and advanced data analytics to ensure accuracy, reliability and an immutable record.
Importantly, Tracr is integrated with the GIA for seamless data sharing and verification, with plans to expand integration to other leading laboratories in the future. Participation isn’t limited to De Beers only; producers such as the Okavango Diamond Company and Mountain Province are also onboarded, further broadening the platforms reach and inclusivity. Tracr participants are RJC members, reinforcing the importance of shared ethical standards across platforms.
CIBJO and the Blue Book: Building Consumer Confidence Through Global Standards
CIBJO, the World Jewelry Confederation, supports the industry through its internationally respected Blue Book – a set of harmonized guidelines that define terminology, grading, and disclosure standards for diamonds, gemstones, and precious metals.
These standards help ensure clarity, consistency, and fairness across the global jewelry trade. They are widely adopted by professionals and institutions alike, fostering trust between industry players and consumers. By encouraging accurate representation and ethical communication, the Blue Book helps ensure that jewelry buyers can make informed, confident decisions.
A Collaborative Path Toward a Responsible Future
These are just three examples of how the diamond industry is modernising and aligning with the values of today’s consumers – embracing technology, strengthening standards, and working collaboratively to build a more sustainable and ethical future.
From mine to market, a growing network of initiatives is ensuring that diamonds reflect not only beauty and craftsmanship, but also responsibility, innovation, and trust. As the industry continues to evolve, the commitment to transparency and ethical excellence is proving just as enduring as the stones themselves.
Learn more and become a Tracr Member HERE
