From its inception in 1971 to present day, SDC has stood at the forefront of innovation, pioneering technology, design, manufacturing, and distribution in the jewelry industry. We have continued to evolve with shifting consumer sentiment and macro trends, and now stand proud as a vertically integrated, global jewelry provider.

SDC Core: Bridal and Diamonds – SDC’s bridal and diamond business is the essence of who we are and thrives through a mix of strategic licensing opportunities, brand development and deployment, and traditional product sales.

SDC Fashion: Super Diamond – Super Diamond boasts over 100 years of in-house management experience and specializes in high volume production of core diamond fashion jewelry, gemstone and karat gold/silver chains.

SHR Jewelry Group – is home to the exclusive Esquire line, available at Macy’s, and has been at the forefront of men’s fashion. Our collections specialize in stainless steel, sterling silver, and gold, we incorporate stones like malachite, tiger’s eye, sapphires and even meteorite to offer a unique and refined aesthetic.

SDC Creations – Boasting over 50 years of quality, trust, and service, this business focuses on Bridal, Fashion, colored gemstones and Lab Grown Fashion.

As a full service solution and a diamond sightholder, we provide everything to our clients, including marketing, market research and data analysis, design, product development, prime jewelry manufacturing, technology development, and diversified distribution. SDC is fortified to navigate the luxury waters as a seasoned strategic partner.