Since 1976, Prime Art & Jewel (PAJ, Inc.) has been perfecting the art of creating jewelry that transcends consumer expectations. Today, PAJ has offices in New York, Toronto, Hong Kong, Macau, Europe and Dallas with more than three thousand employees. Using superior craftsmanship and a focus on customer satisfaction, PAJ has made a name for itself as one of the leading jewelry manufacturers in the world.

Product Expertise
PAJ’s expansive product capabilities encompass designs in both classic and contemporary styles. We produce sterling silver, gold, titanium, and brass as well as genuine and created gemstone, non-bridal diamond and CZ. Our precise and innovative techniques range from lost-wax casting, stamping, laser cutting to plating and more.

Manufacturing
Boasting one million square feet, PAJ owns and operates one of the largest, most advanced jewelry manufacturing facilities in China. This allows us to be vertically integrated and oversee every step of production. We excel at on-time delivery and ensure that product quality exceeds client expectations.

Industry Insights
Our progressive design, development, sales and marketing teams focus on forecasting trends and growth opportunities for our customers’ businesses. Through extensive research of traditional and online marketplaces, we can provide customers with data-driven product recommendations.

We rely on our insight and integrity to satisfy our purpose of delivering magnificent jewelry that connects with customers. The diligence and meaning behind every piece is a perfect representation of the pride we take in our work at PAJ.

Products & Collections

Cubic Zirconia Rings

You can’t go wrong with the classic! Timeless cubic zirconia is showcased in a straight baguette-studded band, an emerald-cut halo, and a marquise-cut double-halo split-shank ring.

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ELLE Island Life Collection

Find your inner mermaid with our “Island Life” collection. Sterling silver necklace, bypass ring and dangle leverback earrings, studded with colorful gradient preciosa gems.

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ETHOS Men’s Jewelry

Bracelet, ring and pendant necklace feature textured arrow design in oxidized sterling silver. Ring showcases horizontal black spinel bar.

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Multi-stone Pendants

18k yellow gold plated sterling silver necklaces featuring Brazilian amethyst, sky blue topaz, citrine, garnet, and peridot in a stylish cross, open heart, or tree designs.

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Sterling Silver Topaz

A rhapsody of beauty! Swiss blue, sky blue and white topaz gems are showcased in our sterling silver drop stud earrings, statement ring, and marquise-shape pendant necklace.

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18k Gold-plated Stacking Rings

Elevate your style with our 18k yellow gold plated sterling silver stacking rings. Featuring plain and textured bands with created opal accents.

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14k Rose Gold-plated Sterling Si...

You’ll shine in these 14k Rose gold-plated sterling silver rings. Shown in oval-cut purple Cubic Zirconia, Radiant-cut genuine pink amethyst, and Princess-cut amethyst rose topaz.

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Charles Garnier Cuff Bracelets

Beautiful everyday cuff bracelets with unique woven design. Fixed cubic zirconia pave setting, creating a functional two-tone appearance.

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