Our History

Diamour is built on a legacy shaped by three generations dedicated to innovation, integrity, and value. Today, Diamour offers an expansive range of fine jewelry including bridal rings, fashion rings, bracelets, necklaces, pendants, earrings, and men’s rings, serving customers through national retailers, specialty stores, and online channels.

With humble beginnings dating back to the early 20th century, visionary entrepreneur Sevantilal Javeri founded the first family-owned diamond trading company in Bombay (now Mumbai), India. What began as a small family operation grew into a respected global diamond jewelry organization with strong roots in India and a vibrant presence in New York.

As a vertically integrated company, Diamour oversees every step of the diamond journey — sourcing rough diamonds, cutting, polishing, designing, and manufacturing exceptional finished jewelry. This structure allows Diamour to maintain strict quality control while delivering exceptional value and craftsmanship in every piece.

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