Consumer Research and the Radiant Universe Collection
The Plumb Club recently commissioned trend forecasting agency The Futurist to source consumer data and information useful to the jewelry market, providing insight on trends, consumer behavior and in-store and online sales information. Using the data acquired through this research, the symbols of the Polar Star and the Sun specifically, and the constellations in general, were identified as significant trending iconic motifs that resonate with the consumer. As a result of this research, which will be released through weekly articles on plumbclub.com, The Plumb Club has created a program through which each member has individually expressed this theme through their own collections and is collectively named “Radiant Universe.” This jewelry was debuted by our members at JCK Las Vegas under our trademark “Radiant Universe”.
The Plumb Club has created branded marketing materials, including counter cards, in-case signage, social media templates, posters and postcards, to support the collection in-store and online.
As part of this program, The Plumb Club installed an actual planetarium within our pavilion at JCK Las Vegas 2019. The Radiant Universe Planetarium featured a 5-minute show that was “out of this world”. This immersive presentation took the retailer on a thrill ride through the universe, giving insight into this iconic trend that is hot right now.