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Series: Theres No Business Like the Wedding Business

The Rules of Engagement - March 7, 2018

Posted in: Jewelry, Trends

The Knot Jewelry & Engagement Study of 2017 reveals several key trends for jewelers to keep on their radar. Most notable is that engagement ring spend is at an all-time high. Among respondents polled, the survey finds they’re living together for longer, slightly older (average bride 29, groom 31), and making more money. They’re buying engagement

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Your “Presents” is Requested - March 14, 2018

Posted in: Fashion, Jewelry, Trends

Jewelers have the opportunity to be the heroes for busy couples getting married. In addition to assisting them in finding the perfect engagement and wedding rings, a jeweler is a valuable asset to their wedding jewelry and gift planner. Jewelry is the perfect gift for couples to give the friends and family who help them

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To Have and to Hold… Maybe - March 21, 2018

Posted in: Fashion, Jewelry, Trends

Once evergreen, the wedding market is facing some challenges as evident by the bankrupt bridal gown company Alfred Angelo and struggling David’s Bridal. According to Unity Marketing, the wedding market hit the skids during the recession and never recovered. With a total market size of $72 billion in the U.S., young couples today are just not

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There’s No Business Like the Wedding Business - March 28, 2018

With some imagination and initiative, jewelers can expand the profitability of their wedding business. Yes, the wedding market has had its share of challenges, having never really recovered from the recession, as evident by the bankrupt bridal gown company Alfred Angelo and struggling David’s Bridal. Young couples today are just not buying into marriage like

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