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The Plumb Club Votes to Require All Members to become Responsible Jewellery Council Members Click here for more about this historic announcement

Series: It's a Woman's World: Engaging Today's Self-Purchasing Woman

Up with Self-Gifting - November 8, 2019

The gift market has always been essential to the jewelry industry. Fine jewelry offers the ideal solution for people in search of message…

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Appealing to Key Gifters: Women - November 15, 2019

How can you make shopping for jewelry appeal to a woman’s desire to experience your store through relational merchandising and the joy…

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Shopping is Social - November 22, 2019

Posted in: Jewelry, Strategy, Trends

Social media has become a critical part of the gift-giving experience, as a platform for ideas…

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Key Gifters and Self-Giving - November 29, 2019

Posted in: Jewelry, Strategy, Trends

When it comes to fine jewelry, it’s imperative retailers and manufacturers understand what women want and how to reach them.

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