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Series: In Living Color

Color Optimism - January 10, 2018

Posted in: Fashion, Jewelry, Trends
Series: In Living Color - 1 of 4

Consumers are discarding traditional color guidelines in fashion in favor of more color experimentation year round, and that’s reflected in the 16 hues Pantone is touting in its spring palette. For the first time in the 23 years since Pantone has been promoting the top 10 colors awash on the runways of leading fashion designers,

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Fashion’s Color Connection - January 17, 2018

Posted in: Fashion, Jewelry, Trends
Series: In Living Color - 2 of 4

The seasonal color palettes promoted by Pantone can help jewelers connect with fashion. Speaking the Pantone language communicates color in a way that resonates with consumers by reinforcing popular hues seen in other categories. The Pantone colors can help jewelers to market jewelry in new and exciting ways, especially because they go hand-in-hand with fashion

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It’s a Woman’s World - January 24, 2018

Posted in: Design, Fashion, Jewelry
Series: In Living Color - 3 of 4

The Future is Female The purchasing power of women in the United States ranges from $5 trillion to $15 trillion annually, touts Girl Power Marketing, communication, influencer and brand experiences agency. Women control more than 60% of all personal wealth in the U.S. Over the next decade women will control two-thirds of all consumer wealth

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The Jewelry Industry Shows it’s Colors in Gemstones - January 31, 2018

Posted in: Fashion, Jewelry, Trends
Series: In Living Color - 4 of 4

Color Stones a Key Product Category The gem market is hitting its stride with fashion, as Pantone’s popular seasonal palettes have consumers clamoring for color. Color stones are an attractive product category to invest in offering a variety of hues, types and price points to choose from; not easily comparison-shopped; yielding larger margins than diamonds,

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