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Series: Forever & Always: What's new in Bridal?

Bridal Trends Embrace the Unexpected - October 5, 2018

Posted in: Jewelry, Trends

The unconventional is conventional in the wedding ring category today. It used to be that trends changed very slowly in ring designs, but that is no longer the case. In recent seasons,

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Diamonds & The Zeitgeist - October 17, 2018

Posted in: Jewelry, Trends

Millennials, people currently aged 21 to 39, represent 29% of the world’s population and are the largest group of diamond consumers today. They accounted for nearly 60% of diamond jewelry demand in the U.S. in 2017, according to data published by the De Beers Group.

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Speak Their Language - October 24, 2018

Posted in: Jewelry, Strategy, Trends

Local independent jewelry stores remain a preferred retail channel for couples getting married to buy their rings. In fact, the online wedding hub, The Knot, in a 2017 consumer study found that nearly half of all men surveyed listed a local or independent jeweler as the place where they ultimately bought the engagement ring, up

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Love Millennial Style - October 31, 2018

While romantic love remains the key driver for diamond jewelry sales among Millennials, according to De Beers, their attitudes toward how they express and symbolize their love are evolving. Although many still want to follow tradition, Millennials want personalized products and relaxed experiences that reflect their values and preferences.

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