The Plumb Club at the JIS October Miami Show Learn More

Shift from Seasonal to Sentimental - November 30, 2017

Posted in: Jewelry, Strategy, Trends

Research and Market released its latest Global Personalized Gifts Market 2017-2021 report forecasting a 9% compound annual growth rate for the category during the next five years. The study reveals that one of the major drivers for market growing is the rise of a gifting culture. Today, consumers not only purchase items to gift others

Read more »

Be A Gift Destination - November 24, 2017

Posted in: Jewelry, Strategy, Trends

“The perfect gift is the one you didn’t know existed, but once you open it you realize it’s what you’ve always wanted.” This quote, attributed to American short story and children’s book writer Sandra Tayler, is something gift givers hope to achieve, with every occasion challenging us what to get for the people we love.

Read more »

On Trend Gifts Are Personal - November 17, 2017

Posted in: Jewelry, Strategy, Trends

The big, overarching trend in jewelry today is the undeniable drive toward personalization. This comes in many forms from iconic symbols and engravings to personalized options and complete custom design work. It also translates in how consumers style their jewelry with stacking and layering the leading trend. Jewelry styles that tell a story about a person

Read more »

The Art of Gifting - November 10, 2017

Posted in: Jewelry, Strategy, Trends

One of life’s greatest pleasures is exchanging gifts. Almost every culture has traditions related to giving and receiving them. Gift giving is one way of expressing love, gratitude and appreciation, and recognizing special occasions and achievements. It’s also a multi-billion dollar business. A five-year study about gift retailing released in 2015 by Unity Marketing revealed

Read more »

Millennials Want Diamonds - October 31, 2017

Posted in: Jewelry, Strategy, Trends

Despite experiencing less favorable economic conditions than preceding generations and progressing more slowly along the traditional life path, millennials express strong desire for diamonds when they reach financial and demographic maturity, says research by De Beers in its Diamond Insight Report 2017. Millennials deliver volume and value growth underpinned by stable bridal consumption and potent

Read more »

Top Bridal Ring Designs - October 20, 2017

Posted in: Jewelry, Strategy, Trends

While nothing says, “will you marry me”, like a diamond solitaire ring, trends reveal that it’s not about a single stone but rather a multi-diamond look and interesting ring design that matter most to couples today. Among the leading trends in engagement rings are halo and cluster designs, fancy shape diamonds and use of mixed

Read more »

Women Want Real Deal - October 13, 2017

Posted in: Jewelry, Strategy, Trends

Despite living in a world of fast-fashion and unlimited choices, millennial women would rather “buy less, buy better”, as revealed in a new “What Women Really Want” survey by KRC Research for the Diamond Producers Association (DPA). Nearly 1,000 millennial women surveyed revealed a preference for “the real deal” with nearly nine in 10 (89%)

Read more »

Diamond’s Opportunity to Shine - October 5, 2017

Posted in: Jewelry, Strategy, Trends

“Life is about memories, not diamonds. But diamonds are the way we store our most precious memories,” tells Martin Rapaport, chairman of Rapaport Group and founder of Rapaport Diamond Report in his annual state of the diamond market report during the JCK Las Vegas Show. Rapaport offers a positive outlook for U.S. diamond demand, but

Read more »

Your Customers’ Shoes - September 29, 2017

To gain more insight into how customers engage with your brand, try seeing things from their point of view. Walk with them through all your touch points, across channels to ensure your message is clear, cohesive and consistent. Look at things from the customers’ perspective, their actions, goals, questions, and challenges. From packaging and visual

Read more »

Channeling Your Omni Message - September 22, 2017

Posted in: Design, Strategy, Trends

The difference between being omni-channel and multi-channel is in your delivery of a cohesive, consistent message. To be omni-channel means more than operating on multiple platforms and devices in virtual and physical spaces. It means doing so with one voice in a way that provides a seamless, integrated shopping experience no matter the touch point.

Read more »

Change of Scenery - September 15, 2017

Posted in: Display, Strategy, Trends

Changing your merchandise displays helps to keep and attract customers with the promise of new perspectives on style and gift ideas. Re-merchandising your stock and moving it around on a regular basis allows your store to always look fresh to your customers. Categorize by product like bridal or color trends or seasonal /thematic styles. Set

Read more »

Care Package - September 8, 2017

Posted in: Display, Strategy, Trends

More than a container, packaging has become an important element of the marketing mix, communicating a brand’s identity, values and promise to consumers at the point of sale and delivering throughout the product experience. Packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer. Packaging is

Read more »

Carving Your Niche - August 31, 2017

Posted in: Design, Jewelry, Trends

“A niche isn’t just a small slice of the pie—it’s a big dream,” wrote Kevin Donnelly for Shopify, a Canadian e-commerce company. In his April 2016 report, “How to Use Niche Marketing to Build a Business From the Ground Up,” he advocates that a good niche marketing campaign must get people excited and make them

Read more »

A Niche Player - August 21, 2017

Posted in: Design, Jewelry, Trends

Jewelers looking to stand out in the crowd should take stock in unique market shares that will resonate with target consumers. Two categories that show consistent growth despite economic fluctuations are men’s and youth jewelry. Men’s changing attitudes towards grooming and appearance is influencing further demand for men’s accessories. While the women’s accessories category is

Read more »

More Than Child’s Play - August 14, 2017

Posted in: Design, Jewelry, Trends

The kidswear market is booming, hailed as one of the fastest growing and most profitable segments in the global fashion and accessories business. The Business of Fashion (BOF) expects this segment of the market to reach $173.6 billion by the end of 2017, growing at a CAGR of more than 6% by 2020. Overtaking the

Read more »

The Plumb Club | 157 Engle Street | Englewood, New Jersey 07631 | T: 201-816-8881 | F: 201-816-8882 | Contact Us