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Color Diamonds & Pearls: Marketing the Magic - August 24, 2012

Posted in: Fashion, Trends

Natural color diamonds and color pearls are some of the upcoming season’s predicted mega-sellers. With the emphasis on nature inspired themes, these jewels are perfect fits for the designs, demands and desires for treasures created by nature. What Color Is An Affordable Aspiration? As with many of nature’s gems, consumers are often in the dark

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Pearls: Flapping In Color - August 15, 2012

Posted in: Fashion, Trends

This season, when it comes to super-trends, think ‘G’.  The Great Gatsby. The movie’s buzz already has the fashion industry alight. Recent catwalk shows in Milan, Paris and London were awash with Art-Deco inspired outfits. For the 2012/13 season – flapper is the by-word for the ultimate fashion-fix. Quite simply, this season, when it comes

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Color Diamonds and Color Pearls - August 7, 2012

Posted in: Fashion, Trends

Diamonds and Pearls – two of the most popular jewels on the market. Historically when consumers were looking for a diamond or pearl set jewelry piece, they automatically assumed they had a choice of white, white or white. But strong marketing campaigns, a greater awareness of color trends and emphasis on individuality has, and is,

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Top Ten Tips: Social Media Success At Your Fingertips - July 31, 2012

Posted in: Strategy, Tactics, Trends
Series: Social Media - 3 of 4

Whether you’re a social media newbie or a semi-pro, there is a niche and opportunity for every brand on the plethora of social networking sites that are dominating the public’s attention. From ‘must-be on’s’, such as Facebook and Twitter, to the latest and greatest social shopping sites, this month’s Top Ten Tips will make sure

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Do you ‘Fancy’ a ‘Twitter’? - July 25, 2012

Posted in: Strategy, Tactics, Trends
Series: Social Media - 3 of 4

Last week we took a quick look at the which, what and hows of using Pinterest, Google Plus and Facebook to promote your business. This week, TheFancy and Twitter come under the spotlight as we discover how to get the best return on your social media investment. Does TheFancy Take Your Fancy? TheFancy is very

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Pinterest – Google Plus – Facebook: What Can They Really Do For Your Business? - July 17, 2012

Posted in: Strategy, Tactics, Trends
Series: Social Media - 2 of 4

Following last week’s theme, let’s continue talking about the Kardashians. Just when you think there can’t be any more of them, another one pops up from nowhere, doing something to grab their extended 15 minutes of fame. The thing is, you’re not really quite sure what it is they’re doing. And yes, that was another

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What’s Your Social Media Strategy? - July 9, 2012

Posted in: Strategy, Tactics, Trends
Series: Social Media - 1 of 4

Social Media – What’s it all about, Alfie? Just when you think you’re coming to grips with how, what, where and why – it changes. Blogs, Facebook, Twitter, – that’s fine you say, but then comes along Google Plus, Pinterest and you’re back to the books learning what’s-what and whether it’s worth it. And just

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Top Ten Tips: Make Your Online Home A Destination Of Choice - June 30, 2012

Posted in: Strategy, Tactics

It’s no longer us vs. them or online vs. offline. Bye-bye to the e-tailer upstart attacking the bricks and mortar stalwart. For most stores, the internet has become simply another channel to sell or market their message. This month’s Top Ten Tips is all about how to make your internet window work for you. Whether

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E-Commerce: To Discount or Not to Discount - June 22, 2012

Posted in: Strategy, Tactics

 Is e-commerce really all about the now omnipresent discount? If you’re considering or already have an e-commerce enabled site, how often do you discount or offer promotional codes? And is it helping or hurting your business in the long run? Who Do You Offer Discounts To? When you woke up today, how many online exclusive

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Online: Deal Or No Deal? - June 15, 2012

Posted in: Strategy, Tactics

Is it worth selling jewelry using sites such as Groupon and LivingSocial? As a long-term sales strategy we’d advise you to choose a different sales path, but if you’re looking at these type of sites as part of a marketing campaign – then maybe – just maybe, they could be right for you. The cost of

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Winning Moves For an Online Play - June 8, 2012

Posted in: Strategy, Tactics

Forget the old, repetitive and now redundant question on whether you need an online outlet. We’re certainly not going to state the obvious here. The question today is should your online outlet be a window into your store or a door that’s open for business 24/7? E-tailing is NOT and just in case you missed

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Top Ten Tips For The Jewelry and Fashion Trade Show Warrior - May 31, 2012

Most of us dread trade-show trips. Little sleep, large blisters and mountains of product merging together into one enormous jewelry overload. We go home exhausted, discombobulated and overwhelmed by the information, pricing, and work reviews that await. This year though, turn a grueling trade workout into a 72 hour marathon of success. May’s Top Ten

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How to “work” the trade show and stock up on product - May 23, 2012

If you’re attending a trade show with the sole aim to stock up on new product then it’s time to rip off those blinders and start fully utilizing all of the benefits and services a trade show offers. From media mentions to time-out tips, this week’s article goes outside the booths with some ideas on

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Jewelry Trade Show Vendors

Learning from your vendors - May 14, 2012

What makes a vendor more than just a vendor? This week’s trade show tactics article takes a look at why we choose one supplier over another, and how their support can turn your competitor’s customer into your loyal consumer. Lesson #4 – Source From Those In The Know New precious metal mixtures, diamond price fluctuations,

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Trade Show Tactics – Making the most of a trade show

Making the most of a jewelry trade show - May 7, 2012

In May’s series of articles we take a look at how to make the most of a jewelry trade-show trip. From buying targets to attending spend. From money saving tips to scheduling secrets and hidden trade show gems. With so much to cover and so many tactics to discover, each week we review some out

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