The Plumb Club Votes to Require All Members to become Responsible Jewellery Council Members Click here for more about this historic announcement

Pinterest – Google Plus – Facebook: What Can They Really Do For Your Business? - July 17, 2012

Posted in: Strategy, Tactics, Trends
Series: Social Media - 2 of 4

Following last week’s theme, let’s continue talking about the Kardashians. Just when you think there can’t be any more of them, another one pops up from nowhere, doing something to grab their extended 15 minutes of fame. The thing is, you’re not really quite sure what it is they’re doing. And yes, that was another

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What’s Your Social Media Strategy? - July 9, 2012

Posted in: Strategy, Tactics, Trends
Series: Social Media - 1 of 4

Social Media – What’s it all about, Alfie? Just when you think you’re coming to grips with how, what, where and why – it changes. Blogs, Facebook, Twitter, – that’s fine you say, but then comes along Google Plus, Pinterest and you’re back to the books learning what’s-what and whether it’s worth it. And just

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Top Ten Tips: Make Your Online Home A Destination Of Choice - June 30, 2012

Posted in: Strategy, Tactics

It’s no longer us vs. them or online vs. offline. Bye-bye to the e-tailer upstart attacking the bricks and mortar stalwart. For most stores, the internet has become simply another channel to sell or market their message. This month’s Top Ten Tips is all about how to make your internet window work for you. Whether

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E-Commerce: To Discount or Not to Discount - June 22, 2012

Posted in: Strategy, Tactics

 Is e-commerce really all about the now omnipresent discount? If you’re considering or already have an e-commerce enabled site, how often do you discount or offer promotional codes? And is it helping or hurting your business in the long run? Who Do You Offer Discounts To? When you woke up today, how many online exclusive

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Online: Deal Or No Deal? - June 15, 2012

Posted in: Strategy, Tactics

Is it worth selling jewelry using sites such as Groupon and LivingSocial? As a long-term sales strategy we’d advise you to choose a different sales path, but if you’re looking at these type of sites as part of a marketing campaign – then maybe – just maybe, they could be right for you. The cost of

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Winning Moves For an Online Play - June 8, 2012

Posted in: Strategy, Tactics

Forget the old, repetitive and now redundant question on whether you need an online outlet. We’re certainly not going to state the obvious here. The question today is should your online outlet be a window into your store or a door that’s open for business 24/7? E-tailing is NOT and just in case you missed

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Top Ten Tips For The Jewelry and Fashion Trade Show Warrior - May 31, 2012

Most of us dread trade-show trips. Little sleep, large blisters and mountains of product merging together into one enormous jewelry overload. We go home exhausted, discombobulated and overwhelmed by the information, pricing, and work reviews that await. This year though, turn a grueling trade workout into a 72 hour marathon of success. May’s Top Ten

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How to “work” the trade show and stock up on product - May 23, 2012

If you’re attending a trade show with the sole aim to stock up on new product then it’s time to rip off those blinders and start fully utilizing all of the benefits and services a trade show offers. From media mentions to time-out tips, this week’s article goes outside the booths with some ideas on

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Jewelry Trade Show Vendors

Learning from your vendors - May 14, 2012

What makes a vendor more than just a vendor? This week’s trade show tactics article takes a look at why we choose one supplier over another, and how their support can turn your competitor’s customer into your loyal consumer. Lesson #4 – Source From Those In The Know New precious metal mixtures, diamond price fluctuations,

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Trade Show Tactics – Making the most of a trade show

Making the most of a jewelry trade show - May 7, 2012

In May’s series of articles we take a look at how to make the most of a jewelry trade-show trip. From buying targets to attending spend. From money saving tips to scheduling secrets and hidden trade show gems. With so much to cover and so many tactics to discover, each week we review some out

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Top Ten Tips: Color, Customize and Cut - April 30, 2012

Posted in: Trends
Series: Color, Customize and Cut - 1 of 4

Imagine you could know exactly what styles, shapes, stones and settings will convert a browser to a buyer – a maybe to a definitely – and ‘I’ll be back’ to ‘I’ll take the set’. Read on and imagine no longer. This month’s Top Ten Tips takes a look at the colors, settings, gems and trends

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Customized Jewelry – Made For All - April 17, 2012

Posted in: Trends
Series: Color, Customize and Cut - 3 of 4

Social media has changed the zeitgeist of cultural norms. Most of the time we think of social media as an opportunity to reach a market, or a way to hone in on a self-defined demographic in a marketing voice reflective of their tastes. But social media’s influence far extends that of the marketing world –

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Gemstone Trends From The Shop Floor - April 7, 2012

Posted in: Trends
Series: Color, Customize and Cut - 2 of 4

 Big look, bold cut, brilliant color, but at a rock-bottom price – we’ve all heard the gemstone jewelry mantra that’s dominating gem talk at jewelry shows around the globe, but which are the gems that are tickling the consumers fancy in 2012? And, when it comes to a ‘bold cut’, which are the shapes and

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Banking On White Halos - April 1, 2012

Posted in: Trends
Series: Color, Customize and Cut - 1 of 4

In this month’s series of articles we take a look at the colors, settings, gems and trends that are defining the pages of the 2012 jewelrystand-outs. From white heroes to halo winners. From mass market customization to shape shifters and contemporary cuts – it’s all in the design. This season, one color has been gaining

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Fashionably Focused Imperial Pearl

Top Ten Tips: Selling To The Fashionably Focused - March 28, 2012

Posted in: Design, Fashion, Trends
Series: A Fashionable Focus - 3 of 4

Gen Y, Echo Boomers, Millennials – it doesn’t really matter what you call them, just make sure you call them into your store. These 20-30 something consumers are spending, in fact they’re spending five times more than their parents did at their age. In this market, if you’re not plugged into the demands, desires and

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