The Plumb Club Votes to Require All Members to become Responsible Jewellery Council Members Click here for more about this historic announcement

Selling to Same-Sex Couples - September 22, 2014

With marriage equality sweeping the nation, 19 states and counting, it’s only a matter of time before same-sex marriage is legally recognized nationwide. The impact from marriage equality is expected to boost the wedding industry by $9.5 billion a year, projected Forbes in 2006. Nationwide, gay and lesbian buying power is estimated at $854 billion,

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Grooming Band Options - September 12, 2014

Posted in: Fashion, Jewelry, Trends

Today, the world of men’s wedding rings is all about options, as gents have kissed the traditional flat, gold wedding band good-bye. The one-size-fits-all wedding band is obsolete in a market that has exploded in design. “For men, there’s so much more than the traditional plain gold band,” hails A.J. Tosyali for Benchmark, Tuscaloosa, Alabama.

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Rings True for Brides - September 5, 2014

Posted in: Fashion, Jewelry, Trends

Waiting longer to marry for reasons ranging from economic to not ready, brides-to-be are typically older (on average 29), independent, and savvy about what they want. “Women are more empowered today by their successful careers and increasing buying power,” says Severine Ferrari, creator and editor-in-chief Engagement 101. “They’re savvy in making decisions for their wedding.

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A Likely Story - August 29, 2014

Posted in: Strategy, Tactics

We’re all selling jewelry. What distinguishes us is the unique stories we tell and experiences we create. Forbes, in a June 19th lifestyle piece online, “How Emotion & Storytelling Make A Difference In Luxury Watch Sales” by Ariel Adams, hails the reasons we buy jewelry and watches intrinsically connected to the stories they tell—from the

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Social Butterfly - August 22, 2014

Posted in: Strategy, Tactics

For better or worse, more than half the U.S. population spends a good chunk of time on social media. In fact, social networking is the top Internet activity. Americans (ages 13 to 64) spend an average of nearly 40 minutes on social media out of almost three hours daily online, more time than any other

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Making a Scene - August 15, 2014

Posted in: Strategy, Tactics, Trends

A good storyteller knows how to set the scene to capture your attention and draw you in. That’s exactly what effective visual design and merchandising does for the retailer, relating the brand and product back to the consumer. Undoubtedly, your store is an extension of your story, says Pam Levine, The Levine Design Group, New

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Long Story Short - August 8, 2014

Posted in: Strategy, Tactics, Trends

In today’s ever-more sophisticated marketplace retailers and brands are using storytelling in new ways and in place of more traditional forms of communication, from store layout to sales tools to social media. We’re all selling jewelry, what distinguishes us is the unique story we tell and the experience we create. “Creating a story that will

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Building Key Departments - July 31, 2014

Posted in: Jewelry, Strategy, Trends

It may not be the engine driving your store, but niche markets like men’s and children/youth jewelry provides the fuel that helps to power that engine. Jewelers who build departments around these growing key categories also build customer relationships that lead to more and bigger sales. The men’s apparel and accessories category in general has

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Find Your Niche - July 21, 2014

Posted in: Jewelry, Strategy, Trends

Profitable opportunities abound in jewelry for the men and children/youth markets. While both represent a small percentage of overall sales, jewelers who build departments around them not only tap into these growing markets, but also build customer relationships that lead to more and bigger sales. “Jewelers should research constantly to stay on top of trends

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Growing Youth - July 14, 2014

Posted in: Jewelry, Strategy, Trends

Spending on kids is a big business. Apparel and accessories remain the strongest category from ages 0-14 and on average 40% of dollar share in the market, reports The NPD Group, Port Washington, N.Y. market research firm. With 63 million kids in the US 14 and under (just about half girl/boy, and nearly 40 million

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Man Up - July 7, 2014

Posted in: Jewelry, Strategy, Trends

Proclaimed by the New York Times in 2012, men stepped out of the recession with bag on hip and bracelet on wrist. Men are not only spending on apparel, but also bringing on accessories like bracelets, bags, and hats. Total men’s apparel U.S. retail sales reached $60.8 billion in 2013, a 5% increase over $57.8

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Pearl Perfection - June 30, 2014

Posted in: Fashion, Jewelry, Trends

Stringing along a diverse and expanding fan base, the pearl’s jewelry icon status makes it the perfect wardrobe staple. For most women, the criteria for must-have accessories include versatility, timeless quality, and ease in dressing. Pearls embrace these traits and more with range that encourages personal style. “There’s so much variety in pearls to choose

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Pearl Props - June 20, 2014

Posted in: Fashion, Jewelry, Trends

Pearl proponents agree that the best way to sell pearls is to show pearls. Perhaps it’s their organic nature, but pearls beg to be touched. They’re very tactile, so whenever possible get them out of the case and into the hands of your customers. Undoubtedly, you can’t sell what you don’t have, so offering a

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A Pitch for Pearls - June 13, 2014

Posted in: Fashion, Jewelry, Trends

Next to showing pearls, the best way to sell them is to tell your customers what makes them so special. For most women, the criteria for must-have accessories include versatility, timeless quality, and ease in dressing. Pearls embrace these traits and more with a depth of variety that encourages personal style. There’s a lot to

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Pearls’ Popularity - June 6, 2014

Posted in: Fashion, Jewelry, Trends

While pearls enjoy one of the finest legacies as a jewelry icon, they’re just as relevant and current today as hundreds of years ago. You can’t pick up a magazine these days without seeing pearls; hailed by jewelry editors and bloggers as timelessly on trend! “The influence of pearls is far reaching, extending beyond jewelry

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