The Plumb Club Votes to Require All Members to become Responsible Jewellery Council Members Click here for more about this historic announcement

Diamond’s Opportunity to Shine - October 5, 2017

Posted in: Jewelry, Strategy, Trends

“Life is about memories, not diamonds. But diamonds are the way we store our most precious memories,” tells Martin Rapaport, chairman of Rapaport Group and founder of Rapaport Diamond Report in his annual state of the diamond market report during the JCK Las Vegas Show. Rapaport offers a positive outlook for U.S. diamond demand, but

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Your Customers’ Shoes - September 29, 2017

To gain more insight into how customers engage with your brand, try seeing things from their point of view. Walk with them through all your touch points, across channels to ensure your message is clear, cohesive and consistent. Look at things from the customers’ perspective, their actions, goals, questions, and challenges. From packaging and visual

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Channeling Your Omni Message - September 22, 2017

Posted in: Design, Strategy, Trends

The difference between being omni-channel and multi-channel is in your delivery of a cohesive, consistent message. To be omni-channel means more than operating on multiple platforms and devices in virtual and physical spaces. It means doing so with one voice in a way that provides a seamless, integrated shopping experience no matter the touch point.

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Change of Scenery - September 15, 2017

Posted in: Display, Strategy, Trends

Changing your merchandise displays helps to keep and attract customers with the promise of new perspectives on style and gift ideas. Re-merchandising your stock and moving it around on a regular basis allows your store to always look fresh to your customers. Categorize by product like bridal or color trends or seasonal /thematic styles. Set

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Care Package - September 8, 2017

Posted in: Display, Strategy, Trends

More than a container, packaging has become an important element of the marketing mix, communicating a brand’s identity, values and promise to consumers at the point of sale and delivering throughout the product experience. Packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer. Packaging is

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Carving Your Niche - August 31, 2017

Posted in: Design, Jewelry, Trends

“A niche isn’t just a small slice of the pie—it’s a big dream,” wrote Kevin Donnelly for Shopify, a Canadian e-commerce company. In his April 2016 report, “How to Use Niche Marketing to Build a Business From the Ground Up,” he advocates that a good niche marketing campaign must get people excited and make them

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A Niche Player - August 21, 2017

Posted in: Design, Jewelry, Trends

Jewelers looking to stand out in the crowd should take stock in unique market shares that will resonate with target consumers. Two categories that show consistent growth despite economic fluctuations are men’s and youth jewelry. Men’s changing attitudes towards grooming and appearance is influencing further demand for men’s accessories. While the women’s accessories category is

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More Than Child’s Play - August 14, 2017

Posted in: Design, Jewelry, Trends

The kidswear market is booming, hailed as one of the fastest growing and most profitable segments in the global fashion and accessories business. The Business of Fashion (BOF) expects this segment of the market to reach $173.6 billion by the end of 2017, growing at a CAGR of more than 6% by 2020. Overtaking the

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Men Like It Haute - August 7, 2017

Posted in: Design, Jewelry, Trends

Women traditionally have dominated consumption of accessories in the U.S. market, more likely than men to buy their own fashion items to personalize their styles and look their best. But the world of personal accessories is changing, as men’s perception of fashion has changed. Men are more interested in keeping their appearance in line with

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Be Successful Q4 & Beyond - July 31, 2017

Jewelry traders are traditionally an optimistic bunch. Whenever asked how they view prospects for the future, while recognizing economic and global challenges, jewelers rarely speak dire predictions. Even with Signet sales, a benchmark for jewelry retail, down over 11%, manufacturers and brands in The Plumb Club Pavilion at JCK Las Vegas expect sales to be

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Jewelry Habit Forming - July 21, 2017

  Charles Duhigg, Pulitzer Prize winner, senior editor of the New York Times, and best selling author of “The Power of Habit” and “Smarter, Faster, Better” spoke at JCK Las Vegas about the science behind the sale and how to build the habits that increase sales through rewarding customer experiences. He started his talk for

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DPA Rolls Out Real is Rare for Q4 - July 14, 2017

The Diamond Producers Association (DPA) launched its Real is Rare 2017 fourth quarter marketing and ad campaign at JCK Las Vegas during a symposium hosted by The Plumb Club and JCK. With a $57 million budget, DPA will fund consumer advertising primarily in the U.S. market, as well as expand the campaign into India and

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Post Vegas Prognosis - July 7, 2017

Perhaps the best incubator to study fine jewelry market trends can be found in The Plumb Club Pavilion at JCK Las Vegas in June. A destination in a destination, The Plumb Club at JCK includes 45 vendors spanning all facets of the jewelry, diamond, and watch industries—representing a big percentage of the domestic fine jewelry

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Connecting the Dots - June 30, 2017

Posted in: Fashion, Jewelry, Trends

With pearls jewelers have many chances to connect the dots for their customers from fashion and gifts to symbolism and history. Pearls have adorned royals and celebrities, babies and brides, women of style spanning cultures and centuries. “Almost everyone has an emotional connection to pearls,” says Kathy Grenier, vice president of business development for Imperial,

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Pearl Destination - June 23, 2017

Posted in: Fashion, Jewelry, Trends

If you want to be successful selling pearls, jewelers must become a destination for pearls. Developing a selection of pearls to suit your market is essential, and knowing your customers is key to creating a compelling pearl department. There is so much to choose from, you have to find the right mix for your audience.

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