As Millennials and Gen Z experience this seamless digital coexistence in their everyday lives, they expect an equally seamless omni-channel experience when buying products. Omni-channel strategies that are organic, authentic, humorous, and use out-of-the-box thinking resonate most with these consumers. Gen Z’s most popular social media platforms are Instagram and Snapchat, while Facebook, Twitter and Pinterest are considered older generations’ media.
“The challenge is generating traffic and offering options critical to Millennials,” says Jay Gerber for the diamond jewelry manufacturer, W.R. Cobb Company, East Providence, Rhode Island, noting that you can get diamond studs anywhere. “You have to give reasons to consumers as to why they should buy from you. What kind of experience do you provide? What consumers want is ease of purchase, service and education. What retailers offer is critical.”