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The Plumb Club Votes to Require All Members to become Responsible Jewellery Council Members Click here for more about this historic announcement

Category: Tactics

Email Marketing Drives Sales - July 10, 2020

Posted in: Strategy, Tactics

It takes knowing your customers, and managing your relationships…

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Developing Your Re-open Plan - June 30, 2020

Posted in: Strategy, Tactics

When re-opening, be sure to set up for success on the front end while taking the proper precautions…

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Communication is Key in COVID Times - June 23, 2020

Posted in: Strategy, Tactics

As you return to business and welcome back customers in your store, you’ll want to be clear and transparent…

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Re-Imagine the Store Experience - June 16, 2020

Posted in: Strategy, Tactics

Preparing for the next normal, forward-thinking retailers must redefine the role of their store…

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When It’s Time to Re-Open - June 9, 2020

Posted in: Strategy, Tactics

Re-opening during a global pandemic is an unprecedented event for retailers.

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On Message - May 31, 2020

Posted in: Jewelry, Strategy, Tactics
Series: Moving Forward...Together - 4 of 4

The core message is how can you help — with inspiration, ideas, information, and convenience.

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Managing the Message - May 22, 2020

Posted in: Strategy, Tactics
Series: Moving Forward...Together - 3 of 4

More than ever, it’s important to communicate transparency and compassion…

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Celebration is Good for the Soul - May 15, 2020

Series: Moving Forward...Together - 2 of 4

Research shows that celebrating even the smallest things is good for body, mind and soul…

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Got Your Back - May 8, 2020

Posted in: Strategy, Tactics
Series: Moving Forward...Together - 1 of 4

Vendors are committed to be there for their customers, with many able to ship stock items daily…

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Stay Calm & Carry On - April 30, 2020

Posted in: Strategy, Tactics

We’re all navigating uncharted waters, everyone everywhere.

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Time for Relationship Building - April 24, 2020

Posted in: Strategy, Tactics

It’s not an easy time to sell new customers, but it is a critical time to nurture….

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Diving Into Digital - April 17, 2020

Posted in: Strategy, Tactics

With disruptions to travel and large gatherings, and social distancing the protocol for the foreseeable future…

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Moving Forward….Doing What You Can - April 10, 2020

Posted in: Strategy, Tactics

When it seems like so much is out of our control, we must focus on the things we can control.

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Technology Imperative in New Luxury Market - October 31, 2019

Reinvent your business with technology at its core, or fade to black, is the message the market research firm, Forrester imparts….

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New Luxury Focus - October 25, 2019

Posted in: Strategy, Tactics, Trends

The global luxury market is predicted to reach about $1.5 trillion by 2025, with experiential luxury expected to grow by 5%, far faster…

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