The Plumb Club Votes to Require All Members to become Responsible Jewellery Council Members Click here for more about this historic announcement

Category: Tactics

Technology Imperative in New Luxury Market - October 31, 2019

Reinvent your business with technology at its core, or fade to black, is the message the market research firm, Forrester imparts….

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New Luxury Focus - October 25, 2019

Posted in: Strategy, Tactics, Trends

The global luxury market is predicted to reach about $1.5 trillion by 2025, with experiential luxury expected to grow by 5%, far faster…

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Digital Tech Will Drive Jewelry Sales - October 18, 2019

Digital technology dramatically improves the economics and capabilities of every business, finds Forrester, market research and advisory firm, in a 2018 report…

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Transparency through Technology - October 10, 2019

The vast majority of jewelry consumers today want ethically sourced jewelry and, more importantly, to know the story behind it.

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Capitalizing on the Power of Women - August 29, 2019

Women are powerful consumers, spending more than $20 trillion worldwide, $7 trillion in the United States alone. And that consumer power is expected to grow exponentially over the next decade…

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Capitalizing on the Power of Women - August 29, 2019

Women are powerful consumers, spending more than $20 trillion worldwide, $7 trillion in the United States alone…

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Outlook Positive for Jewelry - August 31, 2018

Optimism is high in the jewelry business into 2019, finds JCK’s first State of the Industry Jewelry Report, shared during JCK Las Vegas in June. Some 88 percent of more than 500 jewelry professionals surveyed, mostly retail jewelers, and some wholesalers, manufacturers and designers are optimistic about the current state and near future of the

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Jewelry Industry Confidence is High - August 24, 2018

Kiplinger’s latest forecast on retail sales and consumer spending for 2018 is bright. Excluding gasoline and autos sales, retail is expected to grow 5.1 percent, up from 4.2 percent in 2017, according to the Washington, D.C.-based publisher of business forecasts and personal finance advice. E-commerce will have another banner year, growing 15 percent, while in-store

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Store of Future Embraces Technology - August 17, 2018

Jewelers have to up their game by embracing technology to better understand and deliver the experiences consumers want and expect. That was a key takeaway imparted by author and renowned consumer futurist, Doug Stephens, AKA “The Retail Prophet”, to jewelers attending a The Plumb Club symposium at JCK Las Vegas in June. Stephens shared findings

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Branding Matters - August 10, 2018

Posted in: Strategy, Tactics, Trends

Branding is perhaps more important now than it has ever been, an imperative for differentiation through authentic storytelling relating to the products and services you promote. The need to differentiate and deliver your message to your target market is critical in a business climate where the Internet, social media and other technology create a lot

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Omni-channel Surfing - December 15, 2017

Posted in: Strategy, Tactics, Trends

The biggest retail trend for 2018 is the growth of omni-channel retailing, a combination of both in-store and online shopping that’s experienced seamlessly across multiple channels via whichever mode the customer prefers, cites the customer relationship management platform Salesforce. Omni-channel retailing links all channels together, combining the showroom and website to create a unified experience.

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Telling Time - May 19, 2017

Posted in: Strategy, Tactics, Trends

Following two consecutive years of declining sales and profitability, the watch and jewelry industry finds itself at a critical juncture, cites the Digital IQ Index Watches & Jewelry 2017 by L2 Intelligence, released in February. While a return to growth in the fourth quarter 2016 has engendered optimism about 2017, the report says the performance

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Empower Women to Buy More Jewelry - January 27, 2017

Women shop for every type of accessory up to six times a year, except fine jewelry, alerts MVI Marketing, a Los Angeles-based consumer research firm that specializes in the fine jewelry market. In fact, consumer reports reveal women on average buy four pairs of shoes a year. For an industry that caters to women, Marty

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Attracting Self-Purchase Women - January 20, 2017

Jewelers who want to remain successful for the next 25 years should focus more on the self-purchase woman, advocates Marty Hurwitz, CEO of MVI Marketing. The Los Angeles-based consumer market research firm, specializing in the fine jewelry, hails self-purchasing women one of the big three jewelry consumer demographics to pursue, along with millennial bridal and

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Focused on 2017 - December 30, 2016

Series: Looking Ahead to 2017 - 4 of 4

The 2016 holiday selling season and year overall is expected to be up over 2015, according to the National Retail Federation. The NRF predicts holiday business to grow by 3.6% to $655.8 billion, higher than the 10-year average of 2.5%, above the seven-year average of 3.4% since economic recovery began in 2009, and more than

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