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Category: Tactics

Interactive Content on Rise - September 18, 2020

Posted in: Strategy, Tactics

Interactive content gives marketers today a way to engage their audience with quality experiences….

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A Nod to Podcasts: Sleeping Giant of Content - September 11, 2020

Posted in: Strategy, Tactics

Packed with information and sprinkled with a bit of entertainment….

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Jewelers Are Optimistic for Q4 - September 4, 2020

Posted in: Strategy, Tactics

Interviews with jewelry retailers reveals a clear sense of optimism for fourth quarter sales.…

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Content Marketing Drives Sales - July 31, 2020

Posted in: Strategy, Tactics

Content marketing is one of the most effective ways for brands to actively engage with customers.

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Video Engagement is High - July 24, 2020

Posted in: Strategy, Tactics

Video is a format that is easy to digest, entertaining, engaging, versatile….

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Content Captures Customers - July 17, 2020

Posted in: Strategy, Tactics

Creative content can generate new leads, and engage and entertain loyal customers…

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Email Marketing Drives Sales - July 10, 2020

Posted in: Strategy, Tactics

It takes knowing your customers, and managing your relationships…

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Developing Your Re-open Plan - June 30, 2020

Posted in: Strategy, Tactics

When re-opening, be sure to set up for success on the front end while taking the proper precautions…

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Communication is Key in COVID Times - June 23, 2020

Posted in: Strategy, Tactics

As you return to business and welcome back customers in your store, you’ll want to be clear and transparent…

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Re-Imagine the Store Experience - June 16, 2020

Posted in: Strategy, Tactics

Preparing for the next normal, forward-thinking retailers must redefine the role of their store…

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When It’s Time to Re-Open - June 9, 2020

Posted in: Strategy, Tactics

Re-opening during a global pandemic is an unprecedented event for retailers.

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On Message - May 31, 2020

Posted in: Jewelry, Strategy, Tactics
Series: Moving Forward...Together - 4 of 4

The core message is how can you help — with inspiration, ideas, information, and convenience.

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Managing the Message - May 22, 2020

Posted in: Strategy, Tactics
Series: Moving Forward...Together - 3 of 4

More than ever, it’s important to communicate transparency and compassion…

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Celebration is Good for the Soul - May 15, 2020

Series: Moving Forward...Together - 2 of 4

Research shows that celebrating even the smallest things is good for body, mind and soul…

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Got Your Back - May 8, 2020

Posted in: Strategy, Tactics
Series: Moving Forward...Together - 1 of 4

Vendors are committed to be there for their customers, with many able to ship stock items daily…

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