View the 2019 Plumb Club Pavilion Page Click Here

Category: Strategy

Looking Ahead: Strategies for 2019 - December 28, 2018

The outlook among economic forecasters is positive for U.S. retail sales for the holiday season and year in total…

Read more »

Retail Remains Robust, But Challenges Loom - December 21, 2018

Posted in: Strategy, Trends

The coming year promises a robust retail environment, as a growing economy supports greater purchasing power, reports Moody’s Analytics, a New York City based economic research firm…

Read more »

Pitching Your Best Sellers - December 14, 2018

Posted in: Strategy, Trends

In the fine jewelry category there were no clear winners in product this year, but rather a potpourri of items attracting attention…

Read more »

Positive Holiday & Year End Sales Expected - December 7, 2018

Posted in: Strategy

The outlook among economic forecasters is positive for U.S. retail sales for the holiday season and 2018 overall. Deloitte, the London-based multinational financial services firm, forecasts holiday retail sales this year (excluding automobiles and gasoline) to exceed last year’s 5% growth…

Read more »

Love Millennial Style - October 31, 2018

While romantic love remains the key driver for diamond jewelry sales among Millennials, according to De Beers, their attitudes toward how they express and symbolize their love are evolving. Although many still want to follow tradition, Millennials want personalized products and relaxed experiences that reflect their values and preferences.

Read more »

Speak Their Language - October 24, 2018

Posted in: Jewelry, Strategy, Trends

Local independent jewelry stores remain a preferred retail channel for couples getting married to buy their rings. In fact, the online wedding hub, The Knot, in a 2017 consumer study found that nearly half of all men surveyed listed a local or independent jeweler as the place where they ultimately bought the engagement ring, up

Read more »
Aneri _Laxmi

Put a Bow on It: Upcoming Gift Trends - September 30, 2018

Retail sales projections for the winter holiday selling season and year-end are optimistic as we enter the important fourth quarter spending drive. The National Retail Federation (NRF) just upgraded its retail sales forecast for 2018,

Read more »

Best Gifts Guide - September 21, 2018

Posted in: Jewelry, Strategy, Trends

When it comes to gifts of love, jewelry almost always shows up in several spots in a top 10 list, with diamonds, color stones and pearls among the favorites. While all of these gems are definitely a girl’s best friends, jewelers who spotlight their bestsellers for different occasions offer customers a starting point to find

Read more »

The Retail Strategy of Gifting - September 14, 2018

Posted in: Jewelry, Strategy, Trends

Gifting can be a powerful retailing strategy that builds customer loyalty and repeat business, not to mention enables retailers to reach two target consumer markets at one time, advocates Pam Danziger, president of Unity Marketing, Stevens, Pennsylvania, and author of “Shops That Pop”. To say that gifting is important to retailers is an understatement, underscores

Read more »

4Q Retail Sales Forecast Is Strong - September 7, 2018

Posted in: Jewelry, Strategy, Trends

The National Retail Federation (NRF) just upgraded its retail sales forecast for 2018, expecting sales to grow at a minimum of 4.5 percent over 2017 rather than the 3.8 to 4.4 percent range forecasted earlier this year (excluding auto sales, gas stations and restaurants), signaling momentum going into the important holiday season and fourth quarter.

Read more »

Outlook Positive for Jewelry - August 31, 2018

Optimism is high in the jewelry business into 2019, finds JCK’s first State of the Industry Jewelry Report, shared during JCK Las Vegas in June. Some 88 percent of more than 500 jewelry professionals surveyed, mostly retail jewelers, and some wholesalers, manufacturers and designers are optimistic about the current state and near future of the

Read more »

Jewelry Industry Confidence is High - August 24, 2018

Kiplinger’s latest forecast on retail sales and consumer spending for 2018 is bright. Excluding gasoline and autos sales, retail is expected to grow 5.1 percent, up from 4.2 percent in 2017, according to the Washington, D.C.-based publisher of business forecasts and personal finance advice. E-commerce will have another banner year, growing 15 percent, while in-store

Read more »

Store of Future Embraces Technology - August 17, 2018

Jewelers have to up their game by embracing technology to better understand and deliver the experiences consumers want and expect. That was a key takeaway imparted by author and renowned consumer futurist, Doug Stephens, AKA “The Retail Prophet”, to jewelers attending a The Plumb Club symposium at JCK Las Vegas in June. Stephens shared findings

Read more »

Branding Matters - August 10, 2018

Posted in: Strategy, Tactics, Trends

Branding is perhaps more important now than it has ever been, an imperative for differentiation through authentic storytelling relating to the products and services you promote. The need to differentiate and deliver your message to your target market is critical in a business climate where the Internet, social media and other technology create a lot

Read more »

Lessons from Las Vegas - July 31, 2018

Retail jewelers planning their fourth quarter and holiday season sales strategy left JCK Las Vegas in June with optimism for the diamond and jewelry market as we move ahead. Days prior to JCK, the De Beers Group reported that global consumer demand for diamond jewelry hit a new all-time high in 2017—rising 2% to $82

Read more »