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Category: Jewelry

Silver Lining - October 16, 2013

Posted in: Fashion, Jewelry, Trends
Series: All That Glitters - 2 of 4

Style, the price of gold, and a growing market for mid-priced jewelry have led many jewelers to turn to silver as their metal of choice. Silver jewelry is a staple that has allowed jewelers to bridge the gap between fashion and fine and expand inventory to include a range of price points attractive for self

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Good as Gold - October 7, 2013

Posted in: Fashion, Jewelry, Trends
Series: All That Glitters - 1 of 4

Gold jewelry demand is at its highest level since 2007, says the World Gold Council in a second quarter report for 2013. While powerhouse markets like China and India are fueling this trend, the U.S. market delivered its second consecutive quarter of growth, with lower jewelry price points well received. The WGC reports demand augmented

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Show and Sell Color - January 21, 2013

Posted in: Jewelry, Tactics, Trends
Series: Color Me Beautiful - 3 of 4

Retailers in today’s highly competitive market cannot afford to consider merchandising as simply the arrangement of products on the shelf. How you present your merchandise is in integral part of your brand image and overall marketing strategy. Jewelers with a penchant for color hail gems as a key element in creating a unique and exciting jewelry

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Stuller Color Sapphires

Birthstones: Not Just for Birthdays - January 14, 2013

Posted in: Jewelry, Trends
Series: Color Me Beautiful - 2 of 4

Birthstones sell and promoting them year round can benefit your bottom line. Not just for birthdays, birthstones personalize jewelry gifts for all occasions from the birth of a child and Mother’s Day to graduations, Valentine’s Day, and Christmas. Often the first taste of personalization, birthstones resonate with customers who want special pieces signature to them. While

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Top Ten Tips For The Jewelry and Fashion Trade Show Warrior - May 31, 2012

Most of us dread trade-show trips. Little sleep, large blisters and mountains of product merging together into one enormous jewelry overload. We go home exhausted, discombobulated and overwhelmed by the information, pricing, and work reviews that await. This year though, turn a grueling trade workout into a 72 hour marathon of success. May’s Top Ten

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How to “work” the trade show and stock up on product - May 23, 2012

If you’re attending a trade show with the sole aim to stock up on new product then it’s time to rip off those blinders and start fully utilizing all of the benefits and services a trade show offers. From media mentions to time-out tips, this week’s article goes outside the booths with some ideas on

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